Senior Content Marketing Manager

General Counsel AI, Inc.; San Mateo, Northern (CA, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Life & Disability Insurance

Retirement Plan

Parental Leave

Continuous Development $3,000/year

In-Office Meals

Paid Time Off 15 PTO days + 5 sickDays

Company Holidays

Home Office Setup $500

Cell Phone Reimbursement $50/month

Relocation Support

Job summary

GC AI is a distributed company focused on legal AI. We’re hiring a Senior Content Marketing Manager to scale GC AI’s content strategy across the legal, AI, and tech ecosystem.

You’ll shape editorial direction, translate complex topics into readable content, and partner with Demand Gen, Product Marketing, Sales, Events, and Product to align content with revenue goals. We move fast, value clarity over polish, and prioritize credible content that informs rather than advertises.

Qualifications

• A legal background is required.
• Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact.
• Exceptional editorial instincts and writing/editing skills.
• Experience commissioning and managing contributors, thought leaders, or SMEs.
• Strong ability to write about a technical product.
• Ability to juggle multiple initiatives, stakeholders, and deadlines.
• Proven success partnering with sales, product, events, and PR.
• Bonus: Executive ghostwriting or publishing in legal/regulated industries.

Responsibilities

• Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends.
• Content Mix: Deliver a balanced mix of long-form content, short-form thought leadership, and campaign assets.
• Taste and Craft: Uphold high editorial standards for clarity and restraint.
• Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness and pipeline.
• SEO and AEO partnership: Work with SEO/AEO lead to turn opportunities into content.
• Distribution and Amplification: Oversee cross-channel distribution and track impact.
• Thought Leadership Engine: Produce high-value articles, white papers, op-eds, and bylined content.
• Contributor Management: Manage external contributors and guest authors.
• Quality and brand voice: Ensure consistency with guidelines and quality.
• Measurement: Track engagement, pipeline contribution, and share of voice.
• Cross-functional support: Partner with PMM, DG, corporate comms, and execs.
• Process & Operations: Manage editorial workflow and content library; scale processes.

Skills

Legal background

Content strategy

Editorial skills

Contributor management

Technical writing

Multitasking

Sales/PR collaboration

Executive ghostwriting

Job description

GC AI is the legal intelligence platform built for in‑house legal teams and companies. Your decisions shape the product, your impact is immediate, and you own your work from day one.

More than 2,100 companies run their legal work on GC AI, including 300+ public companies, 75+ unicorns, and teams at Nestlé, Hitachi Digital, Lockheed Martin, Miro, Bass Pro Shops, Riot Games, SKIMS, Liquid Death, Vercel, TIME, and Post Holdings. The platform holds an 80 NPS, more than double the B2B SaaS industry average, reinforcing GC AI as the leading legal AI platform for companies of all sizes.

GC AI has doubled ARR in six months. We won #1 Highest Customer Satisfaction at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.

You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works:

• 1% Better Every Day: small, compounding improvements across everything you ship.

• Customer Obsession: start with the customer and work backward.

• Ship Today: bias toward action and iteration over perfection.

• Find a Way: resourcefulness and ambition over constraint.

• Care: be direct, like an honest friend, even when it’s uncomfortable.

• Own It: full accountability, proactive communication, and attention to detail.

About The Role

We’re hiring a Senior Content Marketing Manager to scale GC AI’s content strategy. You’ll lead the editorial direction that shapes how GC AI shows up in the legal, AI, and tech ecosystem, from thought leadership to demand gen to storytelling. This role is equal parts strategist, editor-in-chief, and operator. We’re looking for a sharp, versatile storyteller who can translate complex legal and AI topics into content people actually want to read. We move fast, value clarity over polish, and prioritize content that informs rather than advertises. This role requires legal expertise.

You’ll help set the content agenda, manage execution across multiple channels, and ensure every asset moves the needle on brand credibility, pipeline generation, and customer engagement. You’ll collaborate closely with Demand Gen, Product Marketing, Sales, Events, and Product to align content with revenue goals and company narrative.

What You’ll Do

• Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends.

• Content Mix: Deliver a balanced mix of long‑form content (white papers, reports), short‑form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads).

• Taste and Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal, and unmistakably "ours."

• Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing.

• SEO and AEO partnership. Work with the digital/SEO+AEO lead to turn keyword and prompt opportunities into content.

• Distribution and Amplification: Oversee cross‑channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact.

• Thought Leadership Engine: Elevate GC AI’s voice in the in‑house legal community by producing high‑value articles, white papers, op‑eds, and bylined content.

• Contributor Management: Commission and manage external contributors, subject‑matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality.

• Quality and brand voice. Protect the voice. Every piece adheres to guidelines and hits a quality bar.

• Measurement. Track performance: engagement, captures, pipeline contribution, share of voice.

• Cross‑functional support. Partner with PMM (positioning), DG (campaigns), corporate comms (PR), and the executive team (thought leadership).

• Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth.

What You'll Bring

• A legal background is required

• Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact.

• Exceptional editorial instincts and writing/editing skills.

• Experience commissioning and managing contributors, thought leaders, or SMEs.

• Strong ability to write about a technical product.

• Ability to juggle multiple initiatives, stakeholders, and deadlines.

• Proven success partnering with sales, product, events, and PR.

• Bonus: Executive ghostwriting or publishing in legal/regulated industries.

A Note On Pace

We’re building something new in a once‑in‑a‑generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.

How We Work Together

GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer‑facing roles).

Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in‑person culture. We currently hire across the United States and Canada.

Perks & Benefits

We proudly offer the following benefits for our full‑time employees:

Medical, Dental & Vision — Comprehensive coverage for you and your family
Life & Disability Insurance — Added protection when you need it most
Retirement Plan — Plan and save for your future
Parental Leave — Time to focus on what matters most
Continuous Development — Up to $3,000/year for job‑related learning & development
In‑Office Meals — DoorDash credits for breakfast, lunch & dinner
Paid Time Off — 15 PTO days + 5 sick days, with opportunities to accrue more
Company Holidays — 15 company holidays + 3 additional "Me Days"
Home Office Setup — $500 for new hires to build out their workspace
Cell Phone Reimbursement — $50/month toward your phone bill
Relocation Support — Assistance to help make your move easier

Equal Opportunity Employment

GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.