Marketing Operations Lead

General Counsel AI, Inc.; San Mateo (CA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Life & Disability Insurance

Retirement Plan

Parental Leave

Continuous Development

In-Office Meals

Paid Time Off

Company Holidays

Home Office Setup

Cell Phone Reimbursement

Relocation Support

Job summary

GC AI, a leading in-house legal tech platform, seeks a Marketing Operations Lead to architect and optimize the marketing tech stack, drive data quality, and deliver scalable campaigns across global teams.

You will own lead lifecycle, attribution, and dashboards, partnering with sales and finance to maximize pipeline and revenue while ensuring privacy compliance across 53 countries.

Qualifications

• 6+ years in marketing operations, revenue operations, or go-to-market operations at a B2B SaaS company.
• Deep, hands-on HubSpot admin experience: workflows, lifecycle stages, custom objects, and backend configuration.
• Salesforce experience, including the sync between HubSpot and Salesforce.
• A lead scoring and routing model you designed, shipped, and measured.
• Attribution and pipeline reporting used by sales and finance teams.

Responsibilities

• Architect Marketing tech stack focusing on HubSpot, BigQuery, DreamData, PostHog and other tools.
• Define lead lifecycle, routing, scoring, and sales handoff with full context across systems.
• Own end-to-end attribution and dashboards for leadership to measure pipeline/revenue.
• Oversee campaign operations: build/QA/launch processes for classes, webinars, email, and paid programs.
• Lead web/conversion optimization with design/engineering teams and run cross-functional tests.
• Execute ABM programs across paid media, email, and sales enablement.
• Ensure data quality, consent, and compliance across 53 countries (GDPR, CCPA, CAN-SPAM).
• Manage program scope, timelines, owners, and risk surfaced to leadership.
• Develop internal automations and documentation so others can operate systems in your absence.

Skills

HubSpot admin

Salesforce

Lead scoring

Attribution

Forecasting

SQL

APIs

Data quality

Marketing operations

ROI modeling

Tools

HubSpot

BigQuery

DreamData

PostHog

Salesforce

Job description

GC AI is the legal intelligence platform built for in-house legal teams and companies. Your decisions shape the product, your impact is immediate, and you own your work from day one.

More than 2,100 companies run their legal work on GC AI, including 300+ public companies, 75+ unicorns, and teams at Nestlé, Hitachi Digital, Lockheed Martin, Miro, Bass Pro Shops, Riot Games, SKIMS, Liquid Death, Vercel, TIME, and Post Holdings. The platform holds an 80 NPS, more than double the B2B SaaS industry average, reinforcing GC AI as the leading legal AI platform for companies of all sizes.

GC AI has doubled ARR in six months. We won #1 Highest Customer Satisfaction at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.

You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works:

• 1% Better Every Day: small, compounding improvements across everything you ship.

• Customer Obsession: start with the customer and work backward.

• Ship Today: bias toward action and iteration over perfection.

• Find a Way: resourcefulness and ambition over constraint.

• Care: be direct, like an honest friend, even when it’s uncomfortable.

• Own It: full accountability, proactive communication, and attention to detail.

About The Role

In-house lawyers learn AI through our Maven classes, free courses at gc.ai/learn-ai, live webinars, our newsletter, and the social content they share with peers. That funnel runs from class registrant to trial user to paid seat to team expansion, and it needs one owner. In November 2025, Scale Venture Partners and Northzone led our $60M Series B. You'll use that runway to build marketing operations that scale with the next 2,100 teams. As our first Marketing Operations Lead, you'll own the systems, data, reporting, and operating rhythm underneath marketing, so every program connects to the pipeline and revenue.

What You’ll Do

• Marketing tech stack. Architecture, configuration, integrations, vendor evaluation, renewals, and budget, centered on HubSpot, BigQuery, DreamData, PostHog and other tools. You add what the team needs and retire what it has outgrown.

• Lead lifecycle and routing. Buyer journey mapping, lifecycle stages, lead scoring, routing, sales handoff, and rules of engagement, all defined from a systems perspective. Every trial signup and demo request reaches the right person with full context.

• Attribution and reporting. End-to-end analytics: UTM tracking parameters, QR codes, cross-page attribution, ad pixels, and a B2B attribution model. You define how GC AI measures marketing's contribution to pipeline and revenue, and you own the dashboards leadership uses.

• Campaign operations. A repeatable build, QA, and launch process for classes, webinars, email, and paid programs. Templatized where it helps, with room for bespoke work.

• Web and conversion. Landing pages, sign-up and trial flows, calls to action, and site instrumentation, built with design and engineering. You run tests with sales, Revenue Operations, and engineering, and ship what wins.

• Account-based marketing (ABM) execution. You turn ABM and pipeline strategy into coordinated plays across paid media, email, and sales enablement.

• Data quality and compliance. Deduplication, enrichment, field standards, and consent management across 53 countries, under CAN‑SPAM, the General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).

• Program management. Scope marketing projects, set timelines, lock owners, and surface risks early, so leadership knows what's on track.

• Internal tools and documentation. Build automations that make the team faster, and document every system so a smart colleague can run it in your absence.

Required Experience

• 6+ years in marketing operations, revenue operations, or go-to-market operations at a B2B SaaS company.

• Systems and data infrastructure you built from the ground up at a high-growth startup.

• Deep, hands-on HubSpot admin experience: workflows, lifecycle stages, custom objects, and backend configuration. Salesforce experience, including the sync between the two.

• A lead scoring and routing model you designed, shipped, and measured.

• Attribution and pipeline reporting that sales and finance use to make decisions.

• Forecasting and financial fluency. You build pipeline and return-on-investment (ROI) models from scratch.

• Comfort with SQL, APIs, and webhooks, enough to trace a record through three systems on your own.

• Strong process design and documentation habits.

Nice to Have

• Marketing to legal, compliance, or other regulated buyers.

• Free-trial or product‑led funnels, and product analytics in Segment or Amplitude.

• Connecting webinar, event, and course platforms such as Zoom, Sequel.io, or Maven to a CRM.

• Building landing pages, configuring tools, or troubleshooting technical issues when developer time is short.

• Managing contractors, agencies, or a small team.

• Series A through Series C startup experience.

• Business intelligence work in BigQuery, DreamData including reporting that has gone in front of a board.

A Note On Pace

We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.

How We Work Together

GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer‑fac­ing roles). Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in‑person culture. We currently hire across the United States and Canada.

Perks & Benefits

• Medical, Dental & Vision — Comprehensive coverage for you and your family
• Life & Disability Insurance — Added protection when you need it most
• Retirement Plan — Plan and save for your future
• Parental Leave — Time to focus on what matters most
• Continuous Development — Up to $3,000/year for job-related learning & development
• In-Office Meals — DoorDash credits for breakfast, lunch & dinner
• Paid Time Off — 15 PTO days + 5 sick days, with opportunities to accrue more
• Company Holidays — 15 company holidays + 3 additional "Me Days"
• Home Office Setup — $500 for new hires to build out their workspace
• Cell Phone Reimbursement — $50/month toward your phone bill
• Relocation Support — Assistance to help make your move easier

Equal Opportunity Employment

GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI