Principal Product Marketing Manager - AI Innovation

Iterable; Boston (MA); Hybrid; USD 172,000 - 230,000; Full time

Benefits offered by this job

Paid parental leave

Competitive salaries

401(k) plan

Medical insurance

Flexible PTO

Monthly wellness allowance

Professional development allowance

Paid sabbatical

Job summary

Iterable is seeking a Principal Product Marketing Manager to lead the AI Innovation narrative and drive flagship product launches. In this pivotal role, you will be responsible for crafting narrative-driven messaging that connects AI with tangible customer value.

With 8-10 years of B2B SaaS product marketing experience, the ideal candidate will possess deep knowledge of AI and exceptional storytelling abilities.

Qualifications

• 8-10+ years in product marketing at a B2B SaaS company.
• Experience marketing an AI-native or agentic product.
• Exceptional storytelling with a track record of successful launches.
• Deep understanding of AI models, agentic systems, and data architecture.
• A creative approach to using AI tools in messaging and content.

Responsibilities

• Own the AI and Orchestration Innovation narrative for Iterable.
• Drive Tier 1 launches and establish category leadership.
• Translate technical understanding of AI into customer value.
• Conduct ongoing research into AI market trends.
• Drive customer adoption of AI capabilities.

Skills

Product marketing

AI narrative crafting

Market research

Customer success

Storytelling

Executive presence

Job description

Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.
Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5/5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. We’ve also earned TrustRadius Top Rated honors in 2024 and 2025, were named a TrustRadius Buyer’s Choice for 2026, and were featured in Snowflake’s Modern Marketing Data Stack 2026.
With a global presence that includes offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide, we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Lets shape the future of customer engagement together!
The Role:
As Principal PMM, you'll own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins.
You'll drive Iterable's Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press attention, and give the go-to-market org a unifying story to sell against. Key Responsibilities
Own the AI Narrative

• Define and evolve Iterable's overarching AI point of view, which is the connective story that links individual capabilities into a coherent AI story and why we win there.
• Translate deep technical understanding of how our AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives.
  

Craft Messaging

• Craft bold, narrative-driven messaging and positioning that connects AI and orchestration innovation to tangible customer value.
• Write the Tier 1 launch messaging for flagship AI releases, setting the story every other asset needs to ladder back to.
• Review and give direction on launch content and campaigns across the team, ensuring every asset ladders back to the launch narrative rather than drifting into its own
  

Market Intelligence

• Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's AI point of view
• Partner with product management to ensure the AI narrative reflects real market shifts and informs roadmap decisions
  

Adoption & Customer Success

• Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement
• Partner with customer marketing and CS on reference stories and case studies that prove out the AI narrative with real customers
  

Required Qualifications:

• 8-10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. Prior martech experience is a plus.
• Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences
• Exceptional storytelling: a track record of shaping the strategic "why" behind a launch and translating it into messaging that sells
• Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives
• A genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development
• Executive presence: comfortable operating as a strategic peer to senior Product and GTM leaders, with sound independent judgment and limited need for oversight
  

Success Metrics:

• Market awareness, pipeline, and revenue influence across Tier 1 release launches
• Adoption and expansion of AI capabilities across the customer base
• Executive and analyst recognition of Iterable's AI point of view
  

Perks & Benefits:

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Community Impact Days
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation

$172,000 - $230,000 is the US base salary range for this position. Within this range, individual pay is determined by the specific US work location and additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. Please note that the range listed reflects only base salary. The total compensation package includes variable pay (where applicable), equity, and a range of benefits, including medical, dental, vision, and financial.
Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.