Senior Content Designer

Expedia Group; Seattle (WA); On-site; USD 173,000 - 243,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Content Designer to create clear, engaging experiences across our traveler and partner platforms. You will own content strategy from discovery to refinement, collaborating with product, design, research, and engineering teams to translate complex requirements into intuitive content solutions.

You will apply content design principles, conduct research, and leverage data to improve clarity, accessibility, and outcomes, while helping establish standards and reusable

Qualifications

• Bachelor or equivalent in a related field.
• Several years delivering digital content experiences.
• Ownership of content initiatives across product lifecycle.
• Strong content strategy and information architecture skills.
• Experience collaborating with cross-functional teams and using research to inform decisions.

Responsibilities

• Design and evolve clear, useful content experiences across products and services.
• Own content design end to end from problem to launch and refinement.
• Partner with PMs, designers, researchers, engineers, and stakeholders to translate requirements into content solutions.
• Apply content design principles, user research, data, experimentation, and feedback to improve clarity and usability.
• Establish and promote content standards, patterns, and best practices for consistency and scalability.
• Safely integrate and operate AI/ML-enabled solutions to improve outcomes.

Skills

Content design

UX writing

Information architecture

Writing and editing

Cross-functional collaboration

Education

Bachelor’s degree in Content Design, UX Design, Communications, Journalism, English, Human-Computer Interaction, or related field

Tools

AI tools

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to Team

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

In this role, you will:

• Design and evolve clear, useful, and engaging content experiences that support customer and business needs across products and services.
• Own content design work end to end, from understanding user and business problems through content strategy, creation, testing, launch, and ongoing refinement.
• Partner with product managers, designers, researchers, engineers, and other stakeholders to translate complex requirements into intuitive content solutions.
• Apply content design principles, user research, data, experimentation, and feedback to improve clarity, usability, accessibility, and overall customer outcomes.
• Establish and promote content standards, patterns, and best practices that improve consistency and scalability across experiences and domains.
• Safely integrate and operate AI/ML-enabled solutions that improve outcomes, including familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products.

Minimum Qualifications:

• Bachelor’s degree in Content Design, UX Design, Communications, Journalism, English, Human-Computer Interaction, or a related field; or equivalent related professional experience.
• Several years of relevant professional experience in content design, UX writing, product content, or a related discipline, delivering content experiences for digital products or services.
• Demonstrated ownership of content design initiatives or experiences across the product development lifecycle, from problem definition through delivery and iteration.
• Strong proficiency in content strategy, information architecture, user-centered design, writing and editing, and communicating complex ideas clearly to technical and non-technical stakeholders.
• Experience collaborating with cross-functional product and technology teams and using research, metrics, experimentation, or feedback to inform content decisions.

Preferred Qualifications:

• Experience designing and evolving content systems, patterns, guidelines, or frameworks that support consistent experiences across multiple products, platforms, or domains.
• Demonstrated ability to lead content design approaches, evaluate tradeoffs, and align content solutions with broader product, customer, accessibility, and organizational objectives.
• Track record of improving content and operational excellence through reusable patterns, streamlined workflows, documentation, automation, and disciplined measurement of outcomes.
• Hands-on experience using AI-driven tools or workflows in content design, research, experimentation, or production, with the ability to apply AI/ML concepts safely to improve content quality and customer experiences.
• Experience applying data-driven decision making, qualitative research, experimentation, analytics, or usability testing to evaluate content effectiveness and influence product direction.

The total cash range for this position in Seattle is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in Chicago is $161,000.00 to $225,500.00. Employees in this role have the potential to increase their pay up to $257,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in Austin is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.