Senior Content Creator

Sinclair Broadcast Group

Madison (WI)

On-site

USD 60,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Great benefits

Open door policy

Upward mobility

Job summary

A leading media company is seeking a Senior Content Creator to lead branded, promotional, and social-first content creation in Madison, WI. The role involves concepting, producing, and delivering content across multiple platforms while collaborating with clients and internal teams. Applicants should have strong visual storytelling abilities, proficiency in Adobe Creative Suite, and experience with high-definition cameras. This position offers a chance to shape how brands engage locally and make a significant impact on advertising efforts.

Qualifications

Extensive video shooting experience with broadcast and DSLR cameras.
Ability to write, shoot and edit content that tells a compelling story.
Advanced knowledge of High-definition (HD) cameras and videography.

Responsibilities

Concept, write, shoot, and edit high-quality content.
Lead creative execution for branded content and commercials.
Collaborate with clients to develop concepts and manage expectations.

Skills

Visual storytelling

Camera skills

Lighting skills

Production skills

Client relationship management

Education

College degree preferred

Tools

Adobe Creative Cloud

Premiere Pro

After Effects

Photoshop

Illustrator

Job description

We’re a fast-moving, idea-sparking, deadline-crushing content team embedded inside one of the most dynamic media companies in the country. As part of the Agile Content Creation Engagement Team (ACCET), you’ll lead the creation of branded, promotional, and social-first content that connects brands to audiences in meaningful ways.

This role goes beyond production — it’s about owning creative execution for clientswhile serving as the local ACCET content lead for the station. You’ll work directly with internal stakeholders and external clients to concept, produce, and deliver high-impact creative that runs across broadcast, digital, and social platforms.

Our mission? Bring bold ideas to life across every screen. Whether you’re producing branded campaigns for advertisers, promotional creative for station initiatives, or community-focused storytelling, your work won’t just fill airtime — it will represent ACCET at the market level and drive real results for clients.

WHAT YOU’LL DO:

As a senior content creator, you’ll concept, write, shoot, and edit content that stops thumbs, turns heads, and moves audiences to action. You’ll serve as a creative partner to clients, translating their goals into compelling visual stories while acting as the primary ACCET representative at the station.

You’ll collaborate with sales teams, marketers, and clients to deliver strategic storytelling that balances emotion, brand objectives, and performance — all while maintaining ACCET creative standards.

YOUR DAILY PLAYLIST:

Create high-quality, scroll-stopping content for client campaignsacross TV, social, web, and streaming platforms
Lead creative execution for branded content, commercials, promotional spots, and social-first video
Serve as the station-level creative lead for ACCET, working closely with internal teams and external clients
Write scripts, shoot footage, and edit projects ranging from quick-turn social content to longer-form branded pieces
Collaborate directly with clients to develop concepts, manage expectations, and deliver polished creative solutions
Manage asset distribution across the network and track deliverables through Adobe Workfront

WHAT YOU BRING TO THE STAGE:

A passion for visual storytelling with a client-focused, marketing-driven mindset
Strong camera, lighting, and production skills that elevate brand storytelling
Advanced proficiency in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator
Confidence working directly with clients and internal stakeholders as a creative lead
The ability to run a solo shoot or collaborate seamlessly as part of a team
A portfolio that demonstrates strong branded content, commercial, or promotional work

WHY IT MATTERS:

In a crowded content landscape, brands need more than noise — they need connection. This role plays a key part in helping advertisers and partners tell stories that resonate locally while maintaining the creative excellence of ACCET across the network. You won’t just create content — you’ll help shape how brands show up in the community.

What skills do you need to be successful in our role?

Extensive video shooting experience with broadcast and DSLR cameras
Scripting of both short and long form spots
Ability to write, shoot and edit content that tells a compelling story
A strong understanding of fundamental design, sense of color, typography and composition
Non-linear editing experience using Adobe Premiere Pro, After Effects, Photoshop, and Illustrator
Advanced knowledge of the post-production process, including media management and encoding video to various formats
Ability to maintain a variety of projects and work with varying production styles while employing strong communication skills
Advanced knowledge of High-definition (HD) cameras and videography, motion graphics and creative lighting techniques
Strong interpersonal skills to navigate internal and external employee and client relationships
Must maintain a valid driver’s license and good driving record
Ability to routinely lift, carry and move equipment in excess of 40 lbs.
A college degree is preferred

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

Job Info