Sr. Content Creator

Sinclair Broadcast Group; City of Schenectady (NY); On-site; USD 32,000 - 40,000; Full time

Benefits offered by this job

Benefits package

Retirement plan

Bonus program

Insurance (life)

Health insurance

Dental insurance

Vision insurance

FSAs

Paid vacation

Personal days

Holidays

Stock purchase plan

Job summary

Sinclair Broadcast Group's ACCET content team seeks a dynamic Content Lead to own creative execution for branded campaigns across broadcast, digital, and social platforms.

You’ll write scripts, shoot, and edit, collaborating with clients and internal teams, and serve as the station-level ACCET lead delivering high-impact work.

The role rewards initiative, strong production skills, and a portfolio of branded content; benefits include competitive pay and robust benefits.

Qualifications

• Portfolio of branded content, commercials, or promo work.
• Strong camera, lighting, and production skills.
• Advanced proficiency in Adobe CC (Premiere Pro, After Effects, Photoshop, Illustrator).
• Ability to lead clients and internal teams.
• College degree preferred.

Responsibilities

• Create high-quality content across TV, social, web and streaming platforms.
• Lead branded content, commercials, and social-first video.
• Serve as ACCET station-level creative lead with clients.
• Write scripts, shoot footage, and edit projects.
• Collaborate with clients to develop concepts and manage expectations.
• Manage asset distribution and track deliverables.

Skills

Visual storytelling

Camera operation

Lighting techniques

Editing (non-linear)

Client collaboration

Project leadership

Education

College degree preferred

Tools

Adobe Creative Cloud

Premiere Pro

After Effects

Photoshop

Illustrator

Job description

We’re a fast-moving, idea-sparking, deadline-crushing content team embedded inside one of the most dynamic media companies in the country. As part of the Agile Content Creation Engagement Team (ACCET), you’ll lead the creation of branded, promotional, and social-first content that connects brands to audiences in meaningful ways.

This role goes beyond production — it’s about owning creative execution for clientswhile serving as the local ACCET content lead for the station. You’ll work directly with internal stakeholders and external clients to concept, produce, and deliver high-impact creative that runs across broadcast, digital, and social platforms.

Our mission? Bring bold ideas to life across every screen. Whether you’re producing branded campaigns for advertisers, promotional creative for station initiatives, or community-focused storytelling, your work won’t just fill airtime — it will represent ACCET at the market level and drive real results for clients.

WHAT YOU’LL DO:

• Create high-quality, scroll-stopping content for client campaignsacross TV, social, web, and streaming platforms
• Lead creative execution for branded content, commercials, promotional spots, and social-first video
• Serve as the station-level creative lead for ACCET, working closely with internal teams and external clients
• Write scripts, shoot footage, and edit projects ranging from quick-turn social content to longer-form branded pieces
• Collaborate directly with clients to develop concepts, manage expectations, and deliver polished creative solutions
• Manage asset distribution across the network and track deliverables through Adobe Workfront

YOUR DAILY PLAYLIST:

• Create high-quality, scroll-stopping content for client campaignsacross TV, social, web, and streaming platforms
• Lead creative execution for branded content, commercials, promotional spots, and social-first video
• Serve as the station-level creative lead for ACCET, working closely with internal teams and external clients
• Write scripts, shoot footage, and edit projects ranging from quick-turn social content to longer-form branded pieces
• Collaborate directly with clients to develop concepts, manage expectations, and deliver polished creative solutions
• Manage asset distribution across the network and track deliverables through Adobe Workfront

WHAT YOU BRING TO THE STAGE:

• A passion for visual storytelling with a client-focused, marketing-driven mindset
• Strong camera, lighting, and production skills that elevate brand storytelling
• Advanced proficiency in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator
• Confidence working directly with clients and internal stakeholders as a creative lead
• The ability to run a solo shoot or collaborate seamlessly as part of a team
• A portfolio that demonstrates strong branded content, commercial, or promotional work

WHY IT MATTERS:

In a crowded content landscape, brands need more than noise — they need connection. This role plays a key part in helping advertisers and partners tell stories that resonate locally while maintaining the creative excellence of ACCET across the network. You won’t just create content — you’ll help shape how brands show up in the community.

What skills do you need to be successful in our role?

• Extensive video shooting experience with broadcast and DSLR cameras
• Scripting of both short and long form spots
• Ability to write, shoot and edit content that tells a compelling story
• A strong understanding of fundamental design, sense of color, typography and composition
• Non-linear editing experience using Adobe Premiere Pro, After Effects, Photoshop, and Illustrator
• Advanced knowledge of the post-production process, including media management and encoding video to various formats
• Ability to maintain a variety of projects and work with varying production styles while employing strong communication skills
• Advanced knowledge of High-definition (HD) cameras and videography, motion graphics and creative lighting techniques
• Strong interpersonal skills to navigate internal and external employee and client relationships
• Must maintain a valid driver’s license and good driving record
• Ability to routinely lift, carry and move equipment in excess of 40 lbs.
• A college degree is preferred

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The hourly compensation range for this role is $23.12 to $28.90.Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans,flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.