Senior Content & Creative Leader (Remote)

Highwire; San Francisco (CA); Hybrid; USD 195,000 - 249,000; Full time

Benefits offered by this job

Competitive salary with merit-based增长

Flexible hybrid work model

Generous vacation policy

401(k) matching

Comprehensive medical, dental, and vis

Job summary

Highwire is seeking a Senior Vice President, Creative Director of Content to lead our content strategy and editorial excellence across B2B technology, cybersecurity, healthcare and more. You will guide a talented team of writers, editors, designers and motion professionals, shaping client narratives and delivering measurable ROI in a collaborative, high-performing culture.

The role emphasizes strategic leadership, cross-functional influence, and a forward-looking approach to content marketing,

Qualifications

• 15+ years of experience in content marketing, editorial, or related field, with at least 5 years in a senior leadership role
• Proven track record of developing and executing successful and highly creative campaigns
• Strategic thinker with the ability to translate vision into actionable plans
• Strong understanding of the digital marketing landscape, including paid, earned and social media. A background or experience in PR is beneficial.
• Experience managing and mentoring teams of designers, writers, editors, and content marketing strategists
• Strong understanding of technology industry, players, and trends, especially in the B2B or healthcare spaces
• Experience in change management and organizational development
• Expert knowledge of search engine optimization (SEO) and inbound marketing concepts.

Responsibilities

• Oversee the team responsible for the development and execution of innovative content marketing and editorial strategies that drive growth, engagement and thought leadership for our clients and their executives
• Lead new business and organic growth, with a responsibility and ownership of a new business pipeline, built in partnership with practice leads and in response to standalone content marketing growth opportunities
• Stay abreast of industry trends and best practices to keep our content marketing efforts cutting-edge, including AI's impact on content generation, dissemination and consumption
• Evaluate and build upon existing programs through strategic direction, strategy, and content development; establish senior counsel to key clients
• Guard content quality to ensure deliverables meet the highest standards in writing and strategy
• Lead and manage Editorial and Content Marketing teams, Designers, Producers and Motion Graphics; conduct regular performance evaluations and set departmental OKRs
• Mentor and develop careers of team members; foster a positive, collaborative culture
• Ensure effective work distribution and timely delivery in partnership with Delivery and Operations teams
• Establish and monitor budgets for freelance/contract resources as needed
• Consult on cross-channel client storytelling strategies; understand client businesses and operational nuance; nurture client relationships
• Identify client growth opportunities and prepare proactive proposals; manage churn risk with tailored retention strategies
• Collaborate with Account Managers on client relationships beyond editorial and content marketing
• Design and implement processes to improve internal efficiency, deliver quality, and elevate client experience
• Identify opportunities to improve efficiency or reduce costs via processes, technology, or staffing
• Develop and deliver team training for standardized, scalable delivery
• Ensure accounts are resourced for client satisfaction with data-driven budgeting metrics
• Support business development through pitches, proposals review, and new scopes of work; act as thought leader for Highwire marketing materials
• Collaborate with BD to expand client base via networking, speaking engagements, and agency ambassador roles
• Cross-functional integration between Content Marketing, Editorial and the wider agency
• Leverage Insights and Analytics for sophisticated, cross-channel strategies
• Foster collaboration and knowledge sharing across teams; deliver measurable client value
• Work with CRMs, account and practice leads to deliver content solutions that boost competitive advantage and ROI.

Job description

Highwire is seeking a Senior Vice President, Creative Director of Content to lead our content strategy and editorial excellence across B2B technology, cybersecurity, healthcare and more. You will guide a talented team of writers, editors, designers and motion professionals, shaping client narratives and delivering measurable ROI in a collaborative, high-performing culture.

The role emphasizes strategic leadership, cross-functional influence, and a forward-looking approach to content marketing,