Senior Consumer Shopper & Market Insights Analyst

Essity; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Consumer Shopper & Market Insights Analyst to drive strategic decisions through comprehensive market research and analysis. This role involves leveraging data from leading market research databases to develop insights that support business growth. You will collaborate with cross-functional teams to ensure data accuracy and share best practices. If you're passionate about consumer insights and thrive in a fast-paced environment, this opportunity is perfect for you. Join a collaborative culture that prioritizes individual growth and impactful work.

Benefits

Collaborative and Caring Culture

Individual Learning & Career Growth

Health & Safety Priority

Sustainable Working Life

Total Reward

Qualifications

• 5+ years of experience in Consumer Research and managing Market data databases.
• Strong analytical, presentation, and communication skills.

Responsibilities

• Analyze market research studies to provide insights for strategic decisions.
• Manage relationships with external partners for data accuracy and research methods.

Skills

Consumer Research

Market Data Management

Analytical Skills

Presentation Skills

Communication Skills

Education

Bachelor's Degree in Marketing

Tools

Nielsen

Kantar

IRI

ISCAM

IQVIA

Job description

Senior Consumer Shopper & Market Insights Analyst About the Role

Support, conduct and analyze market research studies (e.g. competitor, market, digital campaign analysis, category, customer, consumer, and shopper) to provide accurate and timely information and relevant insights for strategic and operational decisions.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

What You Will Do

• Perform analyses of relevant data and prepare insights and recommendations to develop and grow the business by the integration of the knowledge of market, consumer and shopper.
• Gather information, monitors data on relevant trends and activities, and contribute to data and insight sharing with others (within and outside organization)
• Create reports and scorecards and provide required data to organization (market & consumer)
• Support delivery of research according to global guidelines
• Support validation of vision, drivers, plans and/or recommendation by ensuring relevant insight is available to
• support argumentation
• Contribute to best practice sharing, respective networks and projects
• Consolidate relevant customer, consumer shopper and market analysis and understanding to generate insights, ideas and concepts, proactively use this information within assigned projects.
• Develop analysis of current data informationfrom Nielsen and Kantar World Panel to generate recommendations on the opportunities and / or risks for our business and brands have in the market.
• Monthly monitoring of themarket behavior according to the tools provided by Nielsen and Kantar World Panel.
• Support the development of estimates of market sizes and their growth
• Responsible of the management of the relation with our external partners,from the administration to the data accuracy,responsible ofthe choice of adequate research method for each assigned projects. (market & consumer). Thinking together to deliver the most efficient recommendations for the business. Actively participate in customer, consumer & shopper related decision making.
• Ensure the market research library is maintained and up to date.

Who You Are

• At least 5 years’ experience in Consumer Research and managing Market data databases (e.g. Nielsen, Kantar, IRI, ISCAM, IQVIA, etc.) or similar.
• Bachelor's degree in marketing, fluent English, great service attitude, team work oriented, sense of urgency, analytical, presentation and communication skills.

#Essity-MX

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Total Reward

Application End Date: 15 may 2025 Job Requisition ID: Essity253317