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Instacart is seeking a dynamic product marketer to drive the launch of consumer products. This role involves developing go-to-market strategies, collaborating with cross-functional teams, and ensuring product success through effective messaging and consumer insights. The ideal candidate will have a strong background in product marketing and a passion for understanding consumer behavior.
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role - We are looking for a dynamic product marketer who will bring some of our most anticipated consumer features and products to market. This person will be responsible for partnering with the product team to design, ideate and paint the vision for a new product or feature set. And then, bring it to market working across consumer insights, product, creative, media, data science, and comms to lead the strategy and execution with the goal of driving product adoption. This role requires a blend of strategic and analytical thinking, creativity, strong communication skills, and a passion for learning and innovation.
About the Team - The product marketing team (part of the consumer marketing team) knows the user, knows the product magic and connects the two by developing breakthrough work. We hold a high quality bar and are constantly looking for how we uplevel our marketing work to drive business growth, product adoption and change perception. We are fun, caring, driven individuals located all across the country who care deeply about great work and seeing Instacart its next level of growth.
About the Job
About You
Minimum Qualifications
Qualifications:
In this role, you will be responsible for developing and executing go-to-market strategies, driving product positioning, and ensuring our consumer products achieve market success. You will collaborate closely with product management, engineering, marketing, and communications teams to create compelling narratives, launch innovative products, and drive user adoption and engagement.
The ideal candidate is a proven leader with deep expertise in product marketing, a track record of launching consumer-facing products at scale, and the ability to thrive in a fast-paced, dynamic environment. If you are passionate about understanding consumer behavior, crafting impactful messaging, and delivering measurable results, we want to hear from you.