Senior Consumer Insights Consultant

Haypp Group; Arlington (VA); On-site; USD 125,000 - 135,000; Full time

Benefits offered by this job

Generous vacation allowance

Comprehensive health benefits

Job summary

Haypp Group is seeking a Senior Consumer Insights Analyst to join Haypp Insights in Arlington, VA. You will design and run surveys, analyze results, and develop executive presentations to guide clients in product development and brand positioning.

You'll work closely with the US and Sweden teams, manage multiple projects, and contribute to expanding our US insights capabilities while leveraging our panel and tools like Qualtrics and Power BI.

Qualifications

• 4+ years of experience in Consumer Insights or Market Research.
• Experience in quantitative research projects from start to finish.
• Ability to design and script surveys.
• Strong analytical skills with the ability to translate data into insights.

Responsibilities

• Lead end-to-end consumer insights projects and reports.
• Build and maintain client relationships and manage expectations.
• Collaborate with Legal, CRM, Customer Service, and Commercial Partnerships.
• Develop and expand Haypp Insights offerings in the US market.
• Report to Head of Consumer Insights with dotted line to US Insights Director.

Skills

Consumer insights

Market research

Survey design

Data analysis

Presentation skills

Project management

Cross-functional collaboration

SQL

Excel

Power BI

Tools

SPSS

R

Python

Qualtrics

SQL

Power BI

Tableau

Excel

Job description

HAYPP GROUP

At Haypp Group, we’re driven by a clear purpose: to contribute to a world where fewer people smoke. With more than 1 billion smokers globally, smoking remains a major public health challenge. Our ambition is to support adult nicotine consumers who are looking for alternatives to cigarettes by providing access to a broad range of nicotine products through our online platforms.

Haypp Group is one of the Nordic region’s leading e‑commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence now in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that this is where our head office is based, but the US is by far our fastest growing market. Over the years, we’ve served millions of customers through our 2 dedicated US sites - Nicokick and Northerner - with that number steadily increasing.

With around 280 team members spread between Europe and the US, we’re now in the process of scaling our local operations in Arlington, Virginia. There’s no doubt that we are an innovative, fast‑moving company that’s on a strong growth trajectory. And at Haypp Group, you’ll get to experience the perks of a Scandinavian-American mixed workplace without having to move overseas! Ours is a open‑minded organization with energy and drive that welcomes ideas from all levels of seniority and values you for being you.

THE ROLE

As a Senior Consumer Insights Analyst at Haypp Group, you'll join Haypp Insights, our in‑house consumer insights division. You'll work closely with leading brands across the nicotine category, helping them make better decisions through consumer research, data, and actionable insights. Leveraging our internal consumer panel and unique category expertise, you'll support clients gain insight on everything from product development and innovation, to brand positioning.

This role is based in Arlington, VA and works in close collaboration with our global Insights team. We're looking for someone who is passionate about consumer insights and enjoys being hands‑on throughout the entire research process. In this role, you'll actively design and script surveys, analyze data andbuild executive level presentations. You will identify strategic insights in consumer behavior and transform findings into compelling stories and recommendations for clients.

You’ll have the opportunity to work on a wide variety of research projects, collaborate directly with clients, and play an important role in expanding our insights offering in the US market, while remaining closely connected to our broader Insights team in Sweden.

This is a full‑time, permanent position at Haypp Group. Relocation assistance is not available for this role.

Main Responsibilities

• Project Leadership and Execution: Take charge of end-to-end project management, from understanding client objectives to delivering insightful final reports. This includes everything from proposal drafting, methodology selection, questionnaire design and scripting, to data collection and analysis. Transform complex data into clear, actionable insights that guide client decision‑making.
• Build and maintain strong client relationships, ensuring needs are met and expectations exceeded.
• Collaborate with internal teams like Legal, CRM, Customer Service, and Commercial Partnerships.
• Continuously building and developing our consumer insights offer.
• While reporting directly to the Head of Consumer Insights who is based in our Sweden HQ, there is a dotted line reporting structure to US Insights Director, based in the Arlington, VA US HQ. She will oversee the day to day management and prioritization of the role.

WHAT WE ARE LOOKING FOR

We're looking for someone who enjoys turning consumer data into compelling stories and recommendations. You are curious by nature, thrive in a fast‑paced environment, and don't mind rolling up your sleeves to get things done.

You likely have:

• 4+ years of experience within Consumer Insights, Market Research, or a similar field.
• Solid experience managing quantitative research projects independently.
• Experience designing and scripting surveys.
• Strong analytical skills and the ability to draw meaningful conclusions from data.
• Experience creating client‑ready presentations and communicating findings effectively.
• Strong project management skills and the ability to manage several projects simultaneously.
• Excellent written and verbal communication skills.
• A proactive mindset and the ability to work independently while also collaborating across teams and time zones.

PREFERRED QUALIFICATIONS

• Experience working in a research agency, consultancy, or in‑house insights function.
• Experience presenting research findings to clients or senior stakeholders.
• Familiarity with consumer‑focused industries such as e‑commerce, retail, FMCG/CPG, or other fast‑moving consumer categories.
• Experience with research and analytics tools such as SPSS, R, Python, Qualtrics, or similar platforms.
• Demonstrate intermediate to advanced data analytics capabilities, including proficiency in SQL, advanced Excel, data visualization tools (e.g., Power BI or Tableau), and statistical analysis to query and interpret complex datasets, identify trends, develop actionable insights, and support data‑driven decision‑making.
• Experience with advanced quantitative methodologies is a plus.

Why Join Haypp Insights?

• Join a growing and ambitious insights organization.
• Work with a large and highly engaged consumer base.
• Collaborate with experienced colleagues across both the US and Europe.
• Gain exposure to a wide variety of research projects, clients, and business challenges.
• Play a key role in building and strengthening our US insights presence.
• Take ownership of your projects and continue developing your expertise as a consumer insights professional.

What We Offer

We are a value‑driven company with our values: We Team Up, Innovation Drives Us, Inclusion and Non‑Hierarchy, and Going the Extra Mile, at the heart of everything we do. You can expect a collaborative environment where people support each other, ideas are welcomed, and your voice is heard.

We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.

The salary range for this role is $125,000–$135,000 annually. Final compensation will be determined based on role scope, relevant skills and experience, location, internal equity, and business needs.

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Lea Sjösten at [e-mail]. We look forward to hearing from you.