Senior Competitive Campaigns Strategist

Cloudflare; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

A leading internet security company seeks a Senior Competitive Campaigns Strategist to design and execute marketing campaigns that enhance market positioning and drive demand. The ideal candidate has 7–10 years of B2B marketing experience, strong analytical skills, and a collaborative nature. This role involves working closely with various teams to optimize campaign strategies within a dynamic environment based in Austin.

Qualifications

• 7–10 years of experience in B2B marketing focused on competitive positioning.
• Proven ability to run integrated, multi-channel campaigns.
• Experience in cybersecurity, SaaS, or technology markets a strong plus.

Responsibilities

• Develop and execute integrated marketing campaigns that differentiate our solutions.
• Partner with demand gen team to design programs targeting competitor accounts.
• Collaborate with Sales to activate competitive marketing campaigns.

Skills

B2B marketing experience

Campaign development

Analytical skills

Cross-functional collaboration

Communication skills

Tools

Salesforce

Demandbase

Marketo

HubSpot

Job description

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

Available Locations: Austin

About the Role

We’re looking for a strategic and execution-driven Senior Competitive Campaigns Strategist to design and run campaigns that sharpen our competitive positioning, fuel demand, and enable field. This is a highly collaborative individual contributor role, working cross-functionally with Product Marketing, Demand Generation, and Field to translate insights into impactful go-to-market campaigns.

Key Responsibilities

• Competitive Campaigns: Develop and execute integrated marketing campaigns that differentiate our solutions in highly competitive markets, driving awareness, pipeline, and customer adoption.
• Demand Generation: Partner closely with the demand gen team to design programs across digital, ABM, events, and content syndication channels to target competitor accounts and influence pipeline creation.
• Cross-functional Collaboration: Work with Product Marketing Managers, Growth Marketing, Product and Field to distill competitive insights, proof points, and messaging into actionable campaign assets and tactics.
• Data-Driven Execution: Use campaign analytics, funnel metrics, and market intelligence to continuously optimize performance and influence future strategy.
• Sales Alignment: Collaborate with Sales and Sales Enablement to activate competitive marketing campaigns in the field—driving adoption of campaign assets, tailoring ABM plays for priority accounts, and ensuring feedback loops to optimize future programs.

• Tech Stack Expertise: Leverage CRM (Salesforce), ABM platforms (Demandbase), and marketing automation tools to target, measure, and report on impact.

Qualifications

• 7–10 years of experience in B2B marketing, with a strong focus on competitive positioning, campaigns, or demand generation.
• Proven ability to run integrated, multi-channel campaigns that drive measurable results.
• Strong analytical skills with experience using Salesforce, Demandbase, and marketing automation tools (e.g., Marketo, HubSpot, or equivalent).
• Exceptional cross-functional collaboration skills, especially with Product Marketing and Demand Gen teams.
• Excellent communication skills—able to craft compelling narratives, influence stakeholders, and translate insights into action.
• Experience in cybersecurity, SaaS, or technology markets a strong plus.

What You’ll Bring

You thrive at the intersection of competition and creativity—using data and insights to build differentiated campaigns that win mindshare and market share. You’re collaborative, detail-oriented, and excited to play a key role in shaping how we show up against competitors.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we have equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers—at no cost.

Project Athenian: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we have provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use — it is the first consumer-focused service Cloudflare has ever released. We do not store client IP addresses, never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person\'s, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [e-mail] or via mail at 101 Townsend St. San Francisco, CA 94107.