Senior Communications Associate

CAPTRUST; Raleigh (NC); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Discretionary bonus

Health, dental, and vision coverage

401(k) plan with company match

Paid time off

Job summary

CAPTRUST is seeking a PR professional to execute the firm’s strategic communications plan in partnership with the Communications Senior Manager. The role focuses on securing media placements and managing the firm’s awards calendar.

You will draft press materials, prep spokespeople, create content for webinars and thought leadership, and track PR performance across channels. A Bachelor’s degree and 3 years of B2B PR experience are required. This is an on-site role in Raleigh, NC.

Qualifications

• Bachelor’s degree or equivalent years of experience.
• 3 years of B2B public relations experience (agency or in-house).

Responsibilities

• Execute against CAPTRUST’s strategic communications plan in partnership with the Communications Senior Manager.
• Pitch and secure placements across top-tier, trade, broadcast, and local media.
• Vet and evaluate inbound media opportunities.
• Draft press releases, media pitches, and briefing documents.
• Prepare spokespersons for interviews and support media engagements.
• Manage the firm’s awards and accolades calendar and identify opportunities.
• Draft and submit award nominations highlighting CAPTRUST’s growth, culture and innovation.
• Partner with stakeholders to source data and storylines for submissions.
• Track submission outcomes and refine messaging based on results.
• Develop social media content to amplify coverage (LinkedIn).
• Track PR and awards performance and report on impact.
• Review content and uphold CAPTRUST writing standards.
• Draft internal news items, website content, and contributed articles.
• Support content for webinars, events, and thought leadership.

Skills

Writing

Research

Data sourcing

Interpersonal communication

Organizational skills

Project management

Professional presence

Curiosity & learning

Education

Bachelor’s degree or equivalent years of experience

Job description

Job Responsibilities:

Public Relations (80%)

• Execute against CAPTRUST’s strategic communications plan in partnership with the Communications Senior Manager
• Pitch and secure placements across top-tier, trade, broadcast, and local media
• Vet and evaluate inbound media opportunities
• Draft press releases, media pitches, and briefing documents
• Prepare spokespersons for interviews and support media engagements

Awards and Accolades Strategy + Execution:

• Manage the firm’s awards and accolades calendar, identifying relevant national, regional, and industry opportunities
• Draft and submit compelling award nominations that highlight CAPTRUST’s growth, client impact, culture, and innovation
• Partner with internal stakeholders to source data, proof points, and storylines for submissions

• Track submission outcomes, analyze win rates, and refine messaging over time
• Ensure awards are fully leveraged across marketing channels, including website, social media, press releases, and sales materials

Amplification + Measurement:

• Develop social media content to amplify media coverage and recognitions (primarily on LinkedIn)
• Track, evaluate, and report on PR and awards performance, including media placements, sentiment, and reach

Content Creation (20%)

• Review content and uphold CAPTRUST’s writing standards
• Draft internal news items and website content
• Draft and place contributed articles from CAPTRUST advisors
• Support content development for webinars, events, and thought leadership initiatives

Minimum Qualifications

• Bachelor’s degree or equivalent years of experience
• 3 years of B2B public relations experience (agency or in-house)

Desired Qualifications/Skills

• Experience with writing, research, or data sourcing preferred
• Financial services experience preferred but not required
• Strong written communication skills with attention to clarity and precision
• Highly organized, detail-oriented, and accountable
• Ability to manage multiple projects and deadlines simultaneously
• Professional presence and strong interpersonal communication skills
• Coachable, curious, and motivated to learn

WHAT can you expect from your career at CAPTRUST?

Our colleagues, like our clients, tend to stay with CAPTRUST for years. There’s a reason for it; it’s a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.

Employee Benefits Package

• Company discretionary bonus
• Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan terms
• Company‑paid benefits such as life insurance, short‑term disability, and long‑term disability, subject to applicable waiting periods
• Paid time off (PTO) or Paid Sick Leave (PSL)

WHERE will you be working?

Due to the nature of the role, this is not a remote or work from home position.

HOW do we build a world class organization one brick at a time?

We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put: the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.

Are you the next brick?

To get it done the CAPTRUST Way, an individual should exhibit the following characteristics:

• Ability to build successful, collaborative, and trusting relationships
• Instinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex information
• A strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challenges
• Inherent desire to give back to our communities and enrich the lives of those around us
• An other‑centered mindset
• Integrity through maintaining objectivity

EEO/Diversity Statement

At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.

It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of sex (including pregnancy, childbirth, or other related medical conditions), gender, race (including hair texture or hairstyles associated with race), religion, color, national origin, ancestry, physical or mental disability, genetic information, age, sexual orientation, gender identity, gender expression, protected veteran status, uniformed service, or any other status protected by federal, state, or local laws.

This position will remain open until filled.