Senior Commercial Marketing Manager - Prepaid ARPA Growth

T-Mobile; Frisco (TX); On-site; USD 109,000 - 197,000; Full time

Job summary

T-Mobile is seeking a Sr Commercial Marketing Manager to create and execute growth strategies for the prepaid consumer base, driving revenue per account. You will partner with Market Intelligence, Product, Data/Analytics, Offers, Retail, Marketing and Operations to define opportunities and present findings to leadership.

The role requires Bachelor’s degree and marketing experience across telecom or consumer electronics, with a bias for data-driven storytelling and cross-functional collaboration.

Qualifications

• Bachelor's Degree required.
• Master's degree preferred.
• Marketing experience in software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
• Driving strategy cross functionally.
• Analyzing customer, business and industry data to drive business performance.
• Prepaid knowledge or experience.

Responsibilities

• Develop and implement T-Mobile strategies to continuously improve customer experience and drive subscriber and revenue growth.
• Define target audiences, value propositions, and reasons to believe through analysis and development of use cases using usage signals, propensity models, and customer insights.
• Develop marketing strategies using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward.
• Collaborate closely with product, business, deployment and GTM teams to plan and implement campaigns across multiple channels including outbound, digital and retail placements.
• Contributes to the adoption of new targeting capabilities, such as propensity models and agentic offer engines.
• Manage multiple priorities in a fast paced and changing environment.
• Test, measure, and iterate. Manage business performance by tracking results against KPIs, preparing contingencies and developing iterations of the plan in a competitive environment.
• Contribute to a collaborative team culture through mentoring, feedback, and knowledge sharing.

Skills

Offer and promotion strategy

Segmentation and targeting

Measurement KPIs test-and-learn

Lifecycle and retention marketing

Cross-functional partnership

Critical thinking storytelling with (

Education

Bachelor's degree (Required)

Master's/Advanced Degree (Preferred)

Job description

T-Mobile is seeking a Sr Commercial Marketing Manager to create and execute growth strategies for the prepaid consumer base, driving revenue per account. You will partner with Market Intelligence, Product, Data/Analytics, Offers, Retail, Marketing and Operations to define opportunities and present findings to leadership.

The role requires Bachelor’s degree and marketing experience across telecom or consumer electronics, with a bias for data-driven storytelling and cross-functional collaboration.