Sr Commercial Marketing Manager

T-Mobile; Frisco (TX); On-site; USD 109,000 - 197,000; Full time

Job summary

T-Mobile is seeking a Sr Commercial Marketing Manager to create and execute growth strategies for the prepaid consumer base, driving revenue per account. You will partner with Market Intelligence, Product, Data/Analytics, Offers, Retail, Marketing and Operations to define opportunities and present findings to leadership.

The role requires Bachelor’s degree and marketing experience across telecom or consumer electronics, with a bias for data-driven storytelling and cross-functional collaboration.

Qualifications

• Bachelor's Degree required.
• Master's degree preferred.
• Marketing experience in software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
• Driving strategy cross functionally.
• Analyzing customer, business and industry data to drive business performance.
• Prepaid knowledge or experience.

Responsibilities

• Develop and implement T-Mobile strategies to continuously improve customer experience and drive subscriber and revenue growth.
• Define target audiences, value propositions, and reasons to believe through analysis and development of use cases using usage signals, propensity models, and customer insights.
• Develop marketing strategies using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward.
• Collaborate closely with product, business, deployment and GTM teams to plan and implement campaigns across multiple channels including outbound, digital and retail placements.
• Contributes to the adoption of new targeting capabilities, such as propensity models and agentic offer engines.
• Manage multiple priorities in a fast paced and changing environment.
• Test, measure, and iterate. Manage business performance by tracking results against KPIs, preparing contingencies and developing iterations of the plan in a competitive environment.
• Contribute to a collaborative team culture through mentoring, feedback, and knowledge sharing.

Skills

Offer and promotion strategy

Segmentation and targeting

Measurement KPIs test-and-learn

Lifecycle and retention marketing

Cross-functional partnership

Critical thinking storytelling with (

Education

Bachelor's degree (Required)

Master's/Advanced Degree (Preferred)

Job description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

Job Overview

The Sr Commercial Marketing Manager is responsible for developing and implementing strategies which promote company growth and awareness across the prepaid consumer base with a focus on increasing revenue per account (ARPA). This role develops strategies and campaigns for prepaid services and products, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, etc. The Sr Commercial Marketing Manager will partner with multiple internal and external groups such as Market Intelligence, Product, Data/Analytics, Offers, Retail, Marketing and Operations to define and implement strategic vision. They will lead the discovery phase for new opportunities and present recommendations and results to senior leadership. This is a great opportunity for an analytical, creative and innovative professional to identify new solutions and carry out projects in a large, supported environment.

Job Responsibilities

• Develop and implement T-Mobile strategies to continuously improve customer experience and drive subscriber and revenue growth.
• Define target audiences, value propositions, and reasons to believe through analysis and development of use cases using usage signals, propensity models, and customer insights.
• Develop marketing strategies using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward.
• Collaborate closely with product, business, deployment and GTM teams to plan and implement campaigns across multiple channels including outbound, digital and retail placements.
• Contributes to the adoption of new targeting capabilities, such as propensity models and agentic offer engines.
• Manage multiple priorities in a fast paced and changing environment.
• Test, measure, and iterate. Manage business performance by tracking results against KPIs, preparing contingencies and developing iterations of the plan in a competitive environment.
• Contribute to a collaborative team culture through mentoring, feedback, and knowledge sharing.

Education

• Bachelor's Degree (Required)
• Master's/Advanced Degree (Preferred)

Work Experience

• Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods. (Required)
• Driving strategy cross functionally. (Preferred)
• Analyzing customer, business and industry data to drive business performance (Preferred)
• Prepaid knowledge or experience. (Preferred)

Knowledge, Skills and Abilities

• Offer and promotion strategy
• Segmentation and targeting
• Measurement, KPIs and test-and-learn subject area
• Lifecycle and retention marketing
• Cross-functional partnership and project management
• Critical thinking and storytelling with data

Licenses and Certifications

• At least 18 years of age
• Legally authorized to work in the United States

Travel

Travel Required (Yes/No):Yes, less than 10%

DOT Regulated

DOT Regulated Position (Yes/No):No

Safety Sensitive Position (Yes/No):No

Total Target Cash Earnings Opportunity

Total Target Cash Earnings Opportunity: $131,160 - $236,640

National Base Pay Range

National Base Pay Range: $109,300 - $197,200

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.

The base pay range reflects the compensation component of this opportunity. The candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ378474¶dox=1

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary.

At T-Mobile, our benefits exe