Senior Commerce & Search Growth Analyst

Publicis Group; Chicago, Northern (IL, KY); Hybrid; USD 66,000 - 91,000; Full time

Job summary

Spark Foundry, part of Publicis Groupe, is seeking a Senior Analyst to own day-to-day search and Commerce media for assigned brands in a dynamic advertising environment.

You will develop and maintain knowledge of client businesses, execute campaigns across Google, Bing, AMS, and Criteo, and collaborate with managers to deliver recommendations that meet objectives. Strong analytical and reporting skills are essential.

Qualifications

• 1–2 years paid media experience focusing on Commerce.
• Experience buying and planning across platforms including Google, Bing, AMS, Criteo.
• Knowledge of Amazon, Walmart, Target platforms.
• AMS, AAP, Criteo, and Google Ads preferred.
• Experience with Amazon Retail Analytics (ARA) or similar reporting tools.
• Experience in client-facing capacity.
• Proficiency in MS Word, Excel, PowerPoint.

Responsibilities

• Build paid search/Commerce strategies across search engines and applicable platforms.
• Monitor and optimize performance to meet business objectives.
• Gather and analyze keyword research for new campaigns.
• Group keywords into ad groups and develop relevant ad copy and extensions.
• Launch campaigns and ensure QA of all components prior to go-live.
• Monitor budgets, pacing, and bid adjustments and adjust as needed.
• Provide reporting with actionable insights and data visualizations.
• Collaborate with client teams and internal stakeholders to align on strategy.

Skills

Critical thinking

Problem solving

MS Office proficiency

Tools

Google Ads

Bing Ads

AMS

Criteo

Amazon Retail Analytics

Job description

Spark Foundry, part of Publicis Groupe, is seeking a Senior Analyst to own day-to-day search and Commerce media for assigned brands in a dynamic advertising environment.

You will develop and maintain knowledge of client businesses, execute campaigns across Google, Bing, AMS, and Criteo, and collaborate with managers to deliver recommendations that meet objectives. Strong analytical and reporting skills are essential.