Senior Channel Marketing Manager

SPAN; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation + equity

Comprehensive benefits: 100% employee/

Parental leave up to 24 weeks

Office near BART/Caltrain

Team-building and culture initiatives

Flexible hours and time off

Job summary

SPAN, headquartered in San Francisco, seeks a data-driven Senior Channel Marketer to own the go-to-market strategy through distribution partners and installer networks. You’ll craft programs for residential channels—distribution, solar and storage installers, HVAC and home services contractors—driving awareness, demand, network strength, and revenue growth.

This role requires translating technical features into audience-specific value propositions, growing the SPAN Installer network, and

Qualifications

• 10 years of B2B channel marketing experience across multiple channels.
• Bachelor’s degree in Engineering, Marketing, Business, or related field.
• Proven track record driving incremental revenue through multi-channel sales.
• Deep understanding of target market personas and audience development.
• Strong project management skills and ability to manage multiple partner initiatives.
• Ability to translate technical concepts for diverse audiences.
• Data-driven with experience using CRMs (Salesforce) and marketing automation tools.

Responsibilities

• Develop channel marketing strategy and plans for distributor and installer networks.
• Segment and prioritize target verticals (construction, solar, HVAC, installers).
• Collaborate with Sales, Product, and Customer Support to align messaging and value propositions.
• Grow SPAN Authorized Installers network and engagement.
• Activate SPAN Installer, SPAN Accelerate, and SPAN Expand programs with partners.
• Create co-marketing campaigns with distributors and installation partners.
• Produce content: case studies, white papers, videos and blog posts.
• Execute lead-gen programs (webinars, tradeshows, roadshows) with channel partners.
• Develop training content for distributors and internal teams.
• Build campaigns for lead generation and distributor catalog integrations.

Skills

B2B channel marketing

Multi-channel sales experience

CRM (Salesforce)

Marketing automation tools

Data-driven

Education

Bachelor's degree

Tools

Salesforce

Marketing analytics tools

Analytics platforms

Job description

Our Mission

SPAN is enabling electrification for all

We are a mission-driven company designing, building, and deploying products that electrify the built environment, reduce carbon emissions, and slow the effects of climate change.

• Decarbonization is the process to reduce or remove greenhouse gas emissions, especially carbon dioxide, from entering our atmosphere.

• Electrification is the process of replacing fossil fuel appliances that run on gas or oil with all-electric upgrades for a cleaner way to power our lives.

At SPAN, we believe in:

• Enabling homes and vehicles powered by clean energy

• Making electrification upgrades possible

• Building more resilient homes with reliable backup

• Designing a flexible and distributed electrical grid

The Role

We are seeking an innovative and data-driven Senior Channel Marketer to own and accelerate our go‑to‑market strategy through distribution partners and installer networks. You’ll craft and execute marketing programs tailored to key residential channels—distribution, new home construction, solar and storage installers, HVAC and home services contractors, and electrical contractors—driving awareness, demand, network strength, sales enablement, and revenue growth.

This is an exciting opportunity for an individual eager to leverage their channel marketing expertise, deepen knowledge across channels with diverse business models, and help SPAN customers unlock a new, profitable category within their portfolio. Join SPAN and become a vital force in shaping a sustainable future, enabling electrification across diverse industries and applications.

Responsibilities

Develop Strategy & Plan Execution

• Develop and refine channel marketing plans for distribution partners (electrical, solar, HVAC) and installer networks.

• Segment and prioritize target verticals: custom/semi‑custom/production new home construction, solar and storage installers, HVAC/home services contractors, and electrical contractors.

• Partner with Sales, Product, and Customer Support to align messaging, refine value propositions. Translate technical features and capabilities to audience-specific value propositions and campaigns.

• Grow and strengthen the network of SPAN Authorized Installers across verticals, increasing installs per member and member engagement.

• Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI.

Activate and Collaborate with Partners

• Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained. Work closely with Sales and Business Development teams to define or refine the offerings and launch.

• Activate the SPAN Expand program for stocking distributors to deepen engagement with promotions, co-marketing and incentives.

• Create and execute partner marketing initiatives with Eaton, ChargePoint and others to meet aggressive sales growth goals.

• Develop sales‑enablement toolkits: slide decks, ROI calculators, specification sheets, and sales team training materials.

• Design and implement co‑marketing campaigns (email, digital ads, events, collateral) with/for distributors and installation partners.

• Produce on brand, market-specific content: case studies, white papers, application notes, video testimonials, and blog posts featuring utilities, homebuilders, and installer success stories.

• Execute targeted lead‑gen programs (webinars, tradeshows, territory-based roadshows) in collaboration with channel partners.

• Create train‑the‑trainer content for distributor, installer and internal sales teams.

• Build and adapt optimized campaigns for lead generation, partner microsites, and distribution catalog integrations in coordination with internal teams and agencies.

Lead with Data

• Define KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports.

• Participate with Sales in quarterly business reviews (QBRs) with key distributors and installer network partners to optimize joint initiatives.

• Effectively consider financial implications of decisions, including assessing risk and return.

• Provide in‑bound feedback and insights from the field to Product and Engineering to influence the product roadmap

• Manage and improve full funnel conversion of the demand generation and lead pass programs.

• Ensure all materials align with brand guidelines and technical accuracy to further strengthen the SPAN brand

Required Qualifications

• 10 years of B2B channel marketing experience with demonstrated expertise in a multi‑channel sales environment.

• Bachelor’s degree in Engineering, Marketing, Business, or related field.

• Proven track record driving incremental revenue through a multi‑channel sales environment.

• Deep understanding of target market personas and audience development, a plus for specific knowledge of SPAN customer channels.

• Strong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously

• Excels at simplifying technical concepts for diverse audiences.

• Data‑driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools.

• Bias for action and comfort with ambiguity are must‑have attributes.

Life at SPAN

Headquartered in San Francisco’s vibrant SoMa neighborhood, we are an eclectic group of creative thinkers who value open communication, teamwork, and a ‘make it happen’ approach to addressing complex challenges.

SPAN embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

We’re hiring talented individuals who are driven by success and are passionate about shaping the future of renewable energy. If that sounds like you, we’d love for you to consider joining the rapidly growing team at SPAN.

The Perks:

Competitive compensation + equity grants at a well‑funded, venture‑backed company

Comprehensive benefits: 100% employee premiums for base plans on medical, dental, vision with options for additional coverage. Parental leave up to twenty four (24) weeks depending on eligibility

Comfortable, sunny office space located near BART and Caltrain public transit

Strong focus on team building and company culture: Employee Resource Groups, monthly social events, SPANcakes recognition breakfast, lunch, and learns

Flexible hours, one holiday per month, and flexible time off