Senior Capability Analyst - Remote

UnitedHealth Group; Eden Prairie (MN); Remote; Confidential; Full time

Job summary

UnitedHealth Group seeks a marketing technology specialist to enhance consumer engagement. The role focuses on email/HTML creative coding and supports enterprise-wide marketing initiatives. Candidates should have strong organizational and communication skills, along with significant experience in digital marketing and campaign management.

Benefits

Comprehensive benefits package

Incentive and recognition programs

401k contribution

Qualifications

• 2+ years of digital marketing experience, including marketing automation.
• Proven experience with campaign management tools.
• Excellent communication and organizational skills.

Responsibilities

• Deliver campaigns using Adobe tools including journey canvas build.
• Execute marketing strategies through omnichannel outreach.
• Create and test email and digital assets.

Skills

Organizational skills

Communication skills

Attention to detail

Self-motivation

Interpersonal skills

Tools

Adobe Experience Platform

Salesforce Marketing Cloud

Campaign management tools

HTML

CSS

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

This role supports UnitedHealth Group’s enterprise-wide modernization of marketing technology to enhance consumer engagement. It involves email/HTML creative coding, journey canvas building in Adobe, and the creation of digital assets such as emails and landing pages. The role also involves upfront requirement gathering and testing support to ensure an accurate journey with comprehensive documentation is delivered.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Supports delivery of campaigns via Adobe tools including requirement documentation, content build, journey canvas build, email coding, and testing
• Execute on journey based marketing strategies provided by marketing partners through implementation of omnichannel outreach
• Email/creative coding including creating, designing, and building emails, landing pages, and digital assets
• Execute comprehensive test plans to ensure the accuracy and effectiveness of marketing automation workflows, including email campaigns, customer segmentation, and personalized messaging
• Create training materials related to work product including runbooks, knowledge transfer documents, best practice playbook, etc.
• Maintain a strategic relationship with business partners to develop deeper understanding of their business and goals, and suggest new strategies
• Present results and possible areas for improvement
• Act as liaison with internal partners (Creative, Marketing, Sales, Legal / Regulatory, Data & Analytics, etc.) to build and execute effective campaigns
• Demonstrate decisiveness in resolving business problems, making decisions, and identifying priorities
• Work in a self-directed manner across cross-functional teams to deliver journey builds

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 2+ years of experience with campaign management tools such as Unica, Adobe Experience Platform, Adobe Journey Optimizer, Salesforce Marketing Cloud
• 2+ years of consumer marketing, marketing automation, and digital marketing experience
• 2+ years of experience managing and prioritizing several deliverables
• 1+ years of QA testing experience
• Proven organizational skills with ability to be flexible and work with ambiguity
• Excellent communication and organizational skills, including experience developing and presenting business conclusions based on data analysis
• High levels of initiative, drive and self-motivation
• Exceptional attention to detail
• Ability to maintain positive relationships with cross-functional team members, establish trust and credibility
• Demonstrate effective interpersonal, influence, collaboration and listening skills

Preferred Qualifications:

• Certifications: Adobe Certified Expert or Qualified for AJO, AEP
• Experience working with project management tools and systems (Workfront)
• Experience working with transactional data and direct marketing
• Proficient in HTML or CSS for building and coding email templates, ensuring compatibility across various email clients and devices, and optimizing for deliverability and engagement in marketing campaigns
• Ability to own journey and campaign building within AJO, knowledge of operations and connection points with AEP, building and testing campaigns, audiences, and events in different environments

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

The salary range for this role is $71,600 to $140,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.