Senior Canvassing Manager

Renewal by Andersen Metro & Midwest; New York (NY); On-site; USD 100,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

401(k) with match

PTO & paid holidays

Student loan repayment

Employee discounts

Job summary

Renewal by Andersen is seeking a Senior Canvassing Manager to lead a field marketing team focused on home improvement campaigns. You will mentor Proximity Marketing Managers, drive KPIs, and execute local marketing initiatives aligned with company goals.

The role combines strategic oversight with hands‑on field leadership, requiring strong data fluency, excellent communication, and a proactive approach to coaching and performance management.

Qualifications

• Proven experience in field marketing, sales management, or related roles in home improvement or similar industries.
• Strong leadership skills with ability to motivate and manage teams in high‑pressure environments.
• Excellent communication and interpersonal skills.
• Data fluency with CRM systems and analytics tools.
• Knowledge of local laws and regulations related to marketing and canvassing.

Responsibilities

• Directly manage and develop a team of Proximity Marketing Managers, Team Leads, and Direct Marketing Associates.
• Oversee hiring, onboarding, training, performance reviews, motivation, and coaching.
• Lead daily team meetings and drive a high‑performance culture.
• Set and track daily/weekly/monthly goals and marketing campaigns.
• Analyze data with CRM to forecast results and inform decisions.
• Ensure SOPs and compliance across canvassing activities and field operations.
• Deliver training on sales methodology, safety, brand messaging, and ethics.
• Be actively involved in field activities, including canvassing and lead generation.

Skills

Leadership

Communication

Data‑driven mindset

CRM proficiency

Analytics tools

Driver's license

Tools

CRM systems

Analytics tools

Department apps

Job description

Renewal by Andersen is the custom division of Andersen Windows. Founded in 1903, Andersen Windows has been the world’s largest and most recognized brand for exclusive window and door systems. Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners.

Renewal by Andersen is a leading provider of premium window and door replacement solutions. We are committed to providing exceptional customer experiences through innovative field marketing strategies and dedicated team leadership.

Position Overview

The Senior Canvassing Manager is a hands‑on leadership role responsible for managing and motivating a dynamic field marketing team. This role combines strategic oversight with active field engagement, requiring a high level of leadership, data fluency, and operational excellence. The ideal candidate will excel in high‑pressure, results‑driven environments, inspiring teams, driving KPIs, and executing local marketing initiatives aligned with company goals.

Key Responsibilities

Team Leadership & Field Management

• Directly manage, mentor, and develop a team of Proximity Marketing Managers, Team Leads, and Direct Marketing Associates.
• Oversee hiring, onboarding, training, performance reviews, motivation, and coaching to foster a high‑performing team.
• Build a collaborative, accountable, and results‑oriented team culture.
• Lead daily team meetings to motivate and align the team prior to canvassing activities.
• Drive a high‑performance sales and marketing culture through goal setting and performance management.

Strategic Planning & Execution

• Implement marketing strategies that align with company and departmental objectives.
• Set and track daily, weekly, and monthly goals for the team.
• Develop and execute local marketing campaigns in various towns, ensuring compliance with local laws and regulations.
• Partner with Sales, Talent Acquisition, IT, ISC, and other departments to ensure seamless operations and strategic alignment.

Data Analysis & Reporting

• Utilize CRM and department‑specific software to analyze data, forecast results, and inform decision‑making.
• Monitor KPIs and department standards, adjusting strategies as necessary to meet or exceed targets.
• Compile regular reports and insights for the Director, highlighting performance, challenges, and opportunities.

Operational & Compliance Management

• Enforce Standard Operating Procedures (SOPs) and quality control measures across all activities.
• Ensure all activities, including canvassing and promotional efforts, comply with local laws and regulations.
• Manage logistics related to the use of company vehicles and field operations.

Training & Development

• Deliver comprehensive training programs on sales methodology, safety, brand messaging, and ethical practices.
• Continuously coach team members to improve performance, product knowledge, and customer engagement skills.

Hands‑On Field Involvement

• Be actively involved in field activities, including canvassing, lead generation, and team motivation.
• Make quick decisions in real‑time to adapt to changing field conditions and maximize results.

Requirements & Qualifications

• Proven experience in field marketing, sales management, or related roles, ideally within home improvement, home services, or similar industries.
• Strong leadership skills with ability to motivate, develop, and manage teams in high‑pressure environments.
• Excellent communication and interpersonal skills.
• Data‑driven mindset with proficiency in CRM systems, analytics tools, and department apps.
• Ability to analyze KPIs, forecast results, and adjust strategies accordingly.
• Knowledge of local laws and regulations related to marketing and canvassing.
• Valid driver’s license and willingness to drive company vehicles as needed.
• Must be willing to drive to Cranford, New Jersey twice a week.
• Full‑time availability to work in‑office 5 days per week, with active field involvement.

Base Salary: $100,000 (total earning potential: $140,000-$170,000+ (base + bonus + commission)

• Medical, dental, vision & life insurance
• 401(k) with company match percentage
• PTO & paid holidays
• Student loan repayment program
• Employee perks discount program, and more!

Success Factors

• Strong leadership and team management skills.
• Hands‑on approach with the ability to inspire and motivate teams in the field.
• High level of operational and strategic thinking.
• Data fluency and ability to leverage technology for decision‑making.
• Resilience and adaptability in fast‑paced, results‑driven settings.

Join Renewal by Andersen and lead a talented team to drive impactful field marketing initiatives, grow sales, and deliver outstanding customer experiences!

DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

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