Senior - Campaign Measurement & Optimization

Alliance Data Systems, Inc.; United States; Hybrid; USD 90,000 - 181,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Paid holidays

Flexible PTO

Parental leave

Annual incentive bonus

Stock purchase plan

Job summary

Bread Financial is seeking a Senior - Campaign Measurement & Optimization to drive actionable insights and performance improvements for marketing campaigns. The role emphasizes autonomous project leadership, mentorship, and deep analysis of customer behavior and profitability metrics.

Essential functions include designing campaign strategies, maintaining partner relationships, and delivering on-time initiatives while extracting data-driven recommendations.

Qualifications

• Bachelor’s Degree in Statistics, Mathematics, CS, IS, Economics, Finance, Marketing, or Business or equivalent.
• 5–8 years of experience in marketing performance analysis essential.
• Experience with SQL, SAS, APT Test & Learn and Customer Behavioral Research required.

Responsibilities

• Design and implement marketing campaign strategies with measurable improvements in engagement and ROI.
• Establish and maintain strong relationships with Brand Partners; monitor partner satisfaction and collaboration.
• Manage project requirements and timelines to ensure on-time delivery of marketing initiatives.
• Extract and analyze data to provide recommendations influencing business decisions with quantifiable outcomes.

Skills

Data mining

Marketing analytics

Finance

SQL

SAS

Microsoft Office

Statistics

Education

Bachelor's Degree

Tools

SQL

SAS

Databricks

APTT

Job description

Job Summary

The Senior - Campaign Measurement & Optimization is responsible for delivering actionable insights that drive performance improvements in marketing campaigns. They will be evaluated on their ability to autonomously lead projects, mentor team members, and enhance our understanding of customer behavior and profitability metrics.

Essential Job Functions

• Successfully design and implement marketing campaign strategies that demonstrate measurable improvements in customer engagement and campaign ROI.
• (30%) Establish and maintain strong relationships with Brand Partners, measured by partner satisfaction and collaboration effectiveness.
• (30%) Efficiently manage project requirements and timelines to ensure on-time delivery of marketing initiatives.
• (20%) Extract and analyze data to provide recommendations that positively influence business decisions, with a focus on quantifiable outcomes.
• (20%)

Minimum Qualifications

Minimum Qualifications Bachelor’s Degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, or Business. or related field of study or equivalent, relevant work experience 5-8 years of experience in marketing performance analysis is essential, with a proven record of accomplishment of driving decisions through data insights. 5-8 years of experience in Data Mining Tools (SQL, SAS), APT (Applied Predictive Technologies) Test & Learn, and Customer Behavioral Research is necessary.

Preferred Qualifications

Preferred Qualifications Master’s Degree in relevant field of study. Experience with marketing campaign analytics in the banking, financial services, or card services industry. Experience developing and executing marketing measurement and testing strategies. Familiarity with Databricks APT (Mastercard Test & Learn) or similar marketing measurement and experimentation platforms.

Skills

Skills Data Mining Finance Marketing Analytics Microsoft Office SAS Statistics Structured Query Language (SQL)

Reports To

Senior Manager and above

Direct Reports

0

Work Environment

Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel

Ability to travel up to 10% annually

Physical and Mental Requirements

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship. Communicate/Hearing Communicate/Talking Stationary Position/Seated Typing/Writing Other Duties

Salary Range

• $90,400.00 - $144,700.00
• Full Salary Range for position: California: $104,000.00 - $180,900.00
• Colorado: $90,400.00 - $159,200.00
• New York: $99,400.00 - $180,900.00
• Washington: $99,400.00 - $166,400.00
• Maryland: $99,400.00 - $159,200.00
• Washington DC: $104,000.00 - $166,400.00
• Illinois: $90,400.00 - $159,200.00
• New Jersey: $104,000.00 - $166,400.00
• Vermont: $90,400.00 - $144,700.00
• Ohio: $90,400.00 - $144,700.00
• Maine: $90,400.00 - $144,700.00
• Connecticut: $99,400.00 - $159,200.00
• Virginia: $90,400.00 - $144,700.00

Eligibility

You must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future from any employer or organization. The Company cannot offer employment to F-1 (student) visa holders.

Benefits

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial’s 401(k) plan. All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO. Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance. Click here for more Benefits information.

Job Family

Marketing

Job Type

Regular

About Bread Financial®

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression. Bread Financial®(NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers.Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through ourco-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life. Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.

About Bread Financial

As a tech-forward financial services company, we strive to create value for both our customers and our associates. At Bread Financial, you are empowered to thrive. Our company is bold, tenacious and innovative, challenges you to be your best, respects your voice, recognizes your contributions, cares for your total well-being, and has a collaborative, kind and inclusive culture that fosters growth and success. Bread Financial is headquartered in Columbus, Ohio, and committed to sustainable business practices powered by its approximately 7,000 global associates. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally.

Equal Opportunity & Legal Compliance

The Company is an Equal Opportunity Employer. Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company. The Company participates in E-Verify. The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply. The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at [e-mail].