Senior Campaign Manager, Programmatic

Publicis Media; Atlanta (GA); On-site; USD 61,000 - 80,000; Full time

Job summary

Publicis Groupe in Atlanta seeks a Sr. Campaign Manager to own the strategic planning and execution of digital media campaigns for top clients. You will translate insights into actionable optimization and mentor Campaign Specialists.

Ideal candidates have 3+ years in bid management or campaign optimization, hands-on Amazon DSP experience, and strong analytical and client-facing skills. Join a collaborative, cross-disciplinary team with growth opportunities.

Qualifications

• Bachelor's degree required.
• 3+ years in bid management or campaign management/optimization.
• Hands-on Amazon DSP experience required.
• Experience with multiple DSP platforms is preferred.
• Client-facing experience and ability to manage risks.
• Strong analytical and math skills; proficiency with MS Office.

Responsibilities

• Communicate digital strategies and rationales for tactics for each campaign.
• Execute, manage, and optimize online media campaigns for agency clients.
• Oversee large accounts and client relationships.
• Develop and maintain relationships with AOD customers through exceptional service.
• Prepare proposals for new client opportunities.
• Coordinate delivery of creative assets, insertion orders, and campaign artifacts.
• Collaborate with Analytics on measurement reporting and insights.

Skills

Bid management

Campaign management

Digital media operations

Client facing

Communication

Writing

Project management

Team collaboration

Education

Bachelor's degree

Tools

Amazon DSP

Google Ads

Walmart DSP

Walmart DSS

The Trade Desk

Prisma

Job description

Overview

Company description

Why Join the Edgewell Team at Publicis?

This is an opportunity to help shape the future of some of the most recognized brands in personal care while working in a truly integrated environment.

At Publicis, our Power of One model brings creative strategy & development, media strategy, commerce, analytics, and activation together as one team. That means you will have a voice earlier in the process, work across disciplines, and help drive business decisions, not just execute against them.

You will work on an exceptional portfolio of brands including Schick, Cremo, Banana Boat, Hawaiian Tropic, Billie, Wet Ones, and Jack Black. From reinvigorating iconic brands with fresh thinking and innovative media strategies to accelerating emerging brands and embedding them into culture, the opportunities for impact are significant.

And most importantly, we are evolving the client-agency partnership. Together, we are focused on driving real business outcomes, connecting media and commerce performance to growth, and operating as a true extension of the Edgewell team.

This is a chance to do meaningful work, influence the future of great brands, and help take the business to the next level.

The Sr. Campaign Manager owns strategic planning and campaign execution. This position is both strategic and tactical in scope, requiring the Sr. Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Sr. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Sr. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Oversight of larger and more strategic accounts and client relationships
• Develop, grow, and maintain relationships with AOD customers through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance.
• Interpret AI-driven performance signals, attribution insights, and model outputs to develop optimization narratives, elevate reporting quality, and provide actionable
• recommendations to internal teams and clients.
• Guide and validate platform automation and workflows, applying human oversight to ensure AI-driven optimizations align with client objectives, brand safety requirements, and programmatic best practices while supporting and mentoring junior analysts.

Qualifications

• Four-year college degree
• Must have 3+ years of experience in bid management, campaign management/optimization, or digital media operations
• Hands-on Amazon DSP experience (Google Ads, Walmart DSP, Walmart DSS and TTD experience is a plus)
• Prisma experience
• Client facing experience with the ability to identify risks and effectively manage through issues
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $79,500.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/21/2026.