Senior Campaign Insights Manager

eBay; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a Senior Insights Manager and lead the charge in shaping consumer insights for impactful marketing campaigns. This role is pivotal in driving creative development and optimizing media strategies across various exciting categories. You will collaborate with diverse teams and leverage your expertise in consumer understanding to craft actionable insights that resonate with stakeholders. If you thrive in a dynamic environment and are passionate about making a difference, this is the perfect opportunity to elevate your career in a vibrant and inclusive setting.

Qualifications

• 6-8 years of experience in Consumer Insights with a focus on campaign effectiveness.
• Strong background in campaign development research and media measurement.

Responsibilities

• Lead US campaign insights and collaborate with the Brand team on marketing strategy.
• Create compelling storylines and present findings to Senior Leadership.

Skills

Consumer Insights

Campaign Development

Data Analysis

Communication

Storytelling

Relationship Building

Problem Solving

Negotiation

Adaptability

Education

Bachelor’s Degree in Market Research

Advanced Degree

Job description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the opportunity: It is an exciting time to be part of the Global Consumer Insights team! We continue to expand as consumer-centricity is core to eBay’s strategy. Come join us as we continue to build a world-class function at eBay.

We are looking to hire a Senior Insights Manager to lead US Campaign insights across the exciting categories of Fashion, Parts & Auto and Collectibles! This role will report to the Global Campaign Insight Lead.

Core Responsibilities:

1. Lead and be the US campaign insight subject matter expert, as well as be the consumer-champion in all forums.
2. Identify relevant insights about the US consumer to inspire creative development. Collaborate with Brand team on creative briefs and overall US marketing strategy.
3. Lead research that guides creative development, campaign measurement and media optimization:
1. Own research and insights for campaign development and media measurement.
2. Lead end-to-end research to answer eBay’s campaigns development and optimization objectives. This includes collaborating with internal and external partners and scoping, designing, and driving and delivering results to inform campaign decisions.
3. Establish best practices, evolve protocols and define benchmarks for eBay campaigns.
4. Craft strategic syntheses and provide thought leadership to identify learning themes and opportunities to continue building world-class marketing for eBay.
5. Monitor the performance of online and offline advertising campaigns and report the results to relevant business partners.
4. Storytelling:
1. Create compelling, insightful storylines that illuminate opportunities and threats to creative and media planning.
2. Present campaign learning, data, recommendations in Senior Leadership forums, always showing up as the consumer in the room.
5. Relationship building:
1. Build strong relationships with a diverse set of global cross-functional business partners and agency partners to understand their challenges and priorities, define insight roadmaps, and drive actions through evidence-based recommendations.

Required Experience:

1. 6-8 years of related work experience in a Consumer Insights role, with a focus on campaign development and effectiveness.
2. Strong background in 1) campaign development research, 2) ad pre-testing, 3) campaign in-market measurement and 4) media measurement research.
3. Excellent communicator, and experience presenting to Senior level business partners.
4. Proven ability to distill actionable insights from complex data and explain findings to business leaders in a digestible and compelling manner.
5. Positive can-do, flexible attitude, understanding that the role is fast-paced with quick turnaround, ready to jump in and roll up sleeves; resilient and adaptable in the face of changing plans or timelines.
6. Empathetic – ability to build strong intuition based on deep consumer understanding.
7. Experience in “connecting the dots” from disparate data sources to bring together clear, insightful syntheses.
8. Curious to uncover the ‘why’ to discover non-obvious insights for growth.
9. Collaborative approach, with the ability to form strong cross-functional relationships at all levels, gain alignment from stakeholders and manage healthy conflict.
10. Excellent analytical, decision-making, negotiation, and problem-solving skills.
11. Expertise in working efficiently and effectively in a highly matrixed Global organization.
12. Bachelor’s Degree in Market Research, Marketing, Statistics, Economics, or related field. Advanced Degree highly desirable.

The position is a full-time role within the Global Consumer Insights organization.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [e-mail]. We will make every effort to respond to your request for accommodation as soon as possible.