Senior Business Systems Analyst - Salesforce (Marketing IT)

Zscaler; Santa Clara (CA); Hybrid; USD 124,000 - 155,000; Full time

Job summary

Zscaler, Inc. in the United States (Santa Clara, CA) seeks a Senior Business Systems Analyst - Marketing Information Technology to bridge marketing strategy with enterprise tech. Hybrid role (3 days in office) in Santa Clara, CA, focusing on AI-enabled solutions and ROI-driven operations.

You will partner with leadership to scale AI workflows, manage cross-department initiatives, and optimize demand generation, churn, renewals, and pipeline analytics using SQL and modern data stacks.

Qualifications

• Demonstrated proficiency utilizing AI tools to accelerate BRD generation and analytics.
• 5+ years as a Business Systems Analyst or Technical Product Manager supporting Marketing IT, Sales Development, or Revenue Ops.
• Deep expertise in lead management architecture, including leads, contacts, campaigns, and funnel progression in Salesforce.
• Hands-on ability to troubleshoot, debug, and design integrations across CRM, marketing automation, and enterprise data platforms.
• Advanced SQL capabilities with experience extracting, modeling, and analyzing multi-source datasets.

Responsibilities

• Partner with leadership to translate business objectives into scalable technical roadmaps.
• Scale AI-enabled workflows across demand gen and SDR operations to reduce SLAs and accelerate pipeline velocity.
• Design technical specifications to capture and activate signals across demand gen, churn, renewals, and opportunities.
• Analyze cross-system data using SQL and AI tools to uncover strategic insights for executives.
• Manage end-to-end cross-department initiatives, tracking adoption, ROI, and data compliance.

Skills

AI tools

Lead management

Salesforce

Data integration

SQL

Cross-functional leadership

ROI analytics

Education

Salesforce Certifications

AI/ML Certifications

Tools

Salesforce CRM

Marketing automation

Enterprise data platforms

Job description

Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 200+ public data centers globally and thousands of private sites at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform.

We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler.

Role

We are seeking a Senior Business Systems Analyst - Marketing Information Technology to bridge marketing strategy and enterprise technology by architecting and scaling AI-enabled solutions. Reporting directly to the Director, Marketing Information Technology in a hybrid capacity (3 days in office) based out of Santa Clara, CA, you will pair deep marketing domain expertise with technical and project management excellence to optimize operations. Sitting at the intersection of marketing operations and applied AI, you will champion an outcome-driven approach focused on reducing SLAs, accelerating pipeline growth, and driving enterprise adoption and measurable ROI.

What you'll do

• Partner directly with the Director, Marketing Information Technology and cross-functional leadership to translate business objectives into scalable technical roadmaps
• Scale AI-enabled workflows across demand generation and Sales Development Representative operations to reduce SLAs, improve conversion rates, and accelerate pipeline velocity
• Design technical specifications to capture, process, and activate key signals across demand generation, customer churn, renewals, and opportunities
• Analyze cross-system data using advanced SQL accelerated by generative AI tools to uncover strategic insights for executive decision-makers
• Manage end-to-end execution of cross-departmental initiatives while tracking user adoption, system ROI, and data compliance standards

Who You Are

• You are a strategic thinker who deeply understands lead lifecycles, marketing funnels, and enterprise architectural connectivity.
• You are an innovation-driven problem solver who proactively leverages AI to streamline analytical workflows and enhance sales productivity.
• You possess strong hands-on technical skills with a proven talent for troubleshooting complex data flows and cross-platform integrations.
• You are an outcome-focused partner who measures true Information Technology success through end-user adoption and sustained business ROI rather than deployment alone.
• You are an exceptional communicator who collaborates seamlessly in a hybrid environment to align Information Technology execution with business vision.

What We're Looking for

• Demonstrated proficiency utilizing AI tools to accelerate BRD generation, user story mapping, and technical business analysis workflows
• 5+ years of experience as a Business Systems Analyst or Technical Product Manager supporting Marketing Information Technology, Sales Development Representative Operations, or Revenue Operations
• Deep expertise in lead management architecture, including leads, contacts, campaigns, campaign members, and funnel progression in Salesforce
• Hands-on ability to troubleshoot, debug, and design integrations across complex CRM, marketing automation, and enterprise data platforms
• Advanced SQL capabilities with proven experience extracting, modeling, and analyzing multi-source datasets across modern cloud data stacks
• Demonstrated track record of leading complex, cross-departmental technology initiatives from discovery through delivery

What Will Make You Stand Out

• Experience applying generative AI technologies to enhance demand generation and architecting automated signal-detection engines to identify pipeline opportunities
• Familiarity with enterprise data governance, privacy compliance (GDPR, CCPA), and ethical AI deployment standards across customer-facing systems
• Active certifications in Salesforce (e.g., Salesforce Certified Administrator, Sales Cloud Consultant) or accredited artificial intelligence/machine learning certifications

Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.

Base Pay Range

$124,000—$155,000 USD

At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.

Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks, and more!

Learn more about Zscaler's hybrid working model and benefits here.

By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.

Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, and local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.

Pay Transparency

Zscaler complies with all applicable federal, state, and local pay transparency rules.

Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.