Senior Business Development Representative

GAINS; Atlanta (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

GAINS is seeking a Senior Business Development Representative in Atlanta, Georgia, to drive pipeline generation and accelerate new logo acquisition. This role involves developing strategies, overseeing qualifications, and ensuring alignment between Sales and Marketing efforts.

With over 7 years of experience in B2B SaaS, the ideal candidate will engage executive prospects and mentor junior BDRs, driving successful outbound initiatives in a dynamic environment.

Qualifications

• 7+ years of experience in business development, ideally in B2B SaaS and supply chain planning.
• Proven success in executing outbound programs.
• Exceptional interpersonal and communication skills.

Responsibilities

• Lead strategic outbound pipeline generation programs.
• Engage executive-level prospects to build business opportunities.
• Mentor and guide junior BDRs on best practices.

Skills

Experience in business development

Engaging VP- and C-suite stakeholders

Salesforce CRM expertise

Strong communication skills

Tools

Salesforce

Pardot

Job description

About GAINS

GAINS is on a mission to make supply chains smarter, faster, and self‑improving, powered by AI. Our decision intelligence platform doesn't just support decisions, it drives them by aligning strategy, planning, and execution across every level of the supply chain. We serve inventory‑intensive industries where the stakes are high and the complexity is real, helping customers move from reactive, spreadsheet‑driven planning to continuously learning, AI‑led operations that deliver measurable results fast. At GAINS, we call it Moving Forward Faster— and it's not a tagline, it's how we're redefining what's possible in driving supply chain decisions.

The Opportunity

GAINS is seeking a Senior Business Development Representative to lead strategic pipeline generation, amplify our go‑to‑market motions, and accelerate new logo acquisition. In this role, you will own the development of high‑value outbound strategies, oversee qualification excellence, and partner cross‑functionally to drive predictable, scalable pipeline growth. You will serve as a key liaison between Sales, Marketing, and Product, ensuring our demand‑generation efforts align with market needs and revenue goals.

This role is ideal for a highly skilled business development leader who can balance hands‑on execution with strategic insight—regularly engaging C‑level prospects, strengthening our ABM approach, and guiding junior BDRs in best‑in‑class prospecting practices.

What You’ll Do

• Lead strategic outbound pipeline generation programs targeting GAINS’ highest‑value accounts and industry segments.
• Engage executive‑level prospects across email, phone, social, and events to build meaningful relationships and create new business opportunities.
• Partner closely with Marketing and Sales Leadership to refine our ideal customer profile (ICP), prioritize target accounts, and develop account‑level pursuit plans.
• Drive and enhance Account Based Marketing (ABM) initiatives in partnership with Marketing, ensuring multi‑threaded engagement and tailored value messaging.
• Oversee the qualification and nurturing process for outbound leads, as well as early‑stage deals, ensuring consistency, rigor, and alignment with sales methodology as well as increasing pipeline conversion.
• Mentor and guide junior BDRs, sharing best practices, refining processes, and leading training sessions on prospecting tactics and messaging.
• Collaborate with Product Marketing and Revenue Operations to refine GTM positioning, improve lead quality, and strengthen market intelligence.
• Support field sales teams by identifying expansion opportunities, accelerating deal cycles, and enabling deeper executive engagement.
• Maintain accurate Salesforce and Pardot data to support forecasting, TAM analytics, territory planning, and performance reporting.
• Act as a feedback loop from the market—providing insights on buyer behavior, competitive trends, messaging performance, and new opportunity areas.

Qualifications

• 7+ years of experience in business development, account development, or sales roles within a B2B SaaS environment, ideally in supply chain planning.
• Proven success building and executing outbound programs targeting enterprise or strategic accounts.
• Experience engaging and influencing VP‑ and C‑suite stakeholders.
• A strong understanding of enterprise business processes and how they map to SaaS platform capabilities.
• Exceptional interpersonal, communication, and executive‑presence skills.
• Demonstrated ability to collaborate across Sales, Marketing, Product, and RevOps teams.
• Experience mentoring or coaching BDRs or SDRs is highly preferred.
• Expertise with Salesforce CRM and marketing automation tools.

Why GAINS

• Be part of a team solving real‑world supply chain problems with modern technology and a composable, decision‑oriented approach.
• Help shape how the market views a new category of planning that delivers outcomes—not just dashboards or data.
• Join a collaborative, fast‑paced team that values innovation, impact, and customer success.

We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, veteran status or medical condition. We encourage people from all backgrounds to apply.