Senior Business Development Manager - Professional Rodeo Cowboys Association

Learfield IMG College; Colorado Springs (CO); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

Life Insurance and Other Plans

Paid Time Off

20 Paid Holidays

401(k) + Match

Disability insurance

Leave benefits

Job summary

Learfield IMG College is seeking a Senior Business Development Manager for the PRORODEO Partnerships team with the Professional Rodeo Cowboys Association (PRCA) in Colorado Springs. You will drive revenue growth by renewing existing relationships and cultivating new business across rodeo properties.

You will manage client relationships, execute partner agreements, and collaborate with internal teams to deliver on contractual obligations while traveling to events and rodeos as needed.

Qualifications

• 6+ years of sales experience building and maintaining client relationships.
• Proven ability to meet/exceed sales goals in a fast-paced environment.
• Strong communication and presentation skills with a customer-first approach.
• Comfort navigating CRM systems and managing multiple priorities.
• Willingness to travel and work evenings/weekends for rodeos and events nationwide.
• Familiarity with rodeo and Western sports industry.

Responsibilities

• Meet and/or exceed revenue goals by selling integrated sponsorships.
• Own full sales cycle for renewals and new business within an assigned book of business.
• Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms.
• Develop relationships with local, regional, and national partners to highlight sponsorship value.
• Collaborate with internal teams to deliver on contract terms and brand standards.

Skills

Sales experience

Relationship management

CRM proficiency

Communication skills

Travel willingness

Rodeo industry knowledge

Education

Bachelor's degree

Job description

Position Title: Senior Business Development Manager - Professional Rodeo Cowboys Association

Requisition ID: R101465

Location: Colorado Springs, CO

Full/Part-Time: Full time

About Us

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield is seeking a motivated and relationship-driven sales professional to join the PRORODEO Partnerships team at the Professional Rodeo Cowboys Association (PRCA). If you thrive in a collaborative environment and are excited to contribute to revenue growth through both renewals and new business, this could be the next step in your career.

In this role, you'll manage existing client relationships and drive growth by actively building a new business pipeline across multiple rodeo properties. You'll be responsible for the execution of partner agreements, from prospecting through renewal, and will collaborate with both internal teams and professional rodeo committee stakeholders to build and sustain trusted relationships to grow the PRCA Brand.

Essential Duties & Responsibilities

• Meet and/or exceed assigned revenue goals by developing and selling integrated sponsorship packages.
• Manage a defined book of business, including full sales cycle ownership for renewals and new business deals.
• Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms.
• Develop relationships with local, regional, and national partners to highlight the value of professional rodeo sponsorships.
• Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards.
• Maintain accurate records of sales activity and pipeline progress in CRM systems.
• Support the development of year-end recaps and participate in renewal planning discussions.
• Attend, travel, and contribute to professional rodeo operations and client hospitality events, including occasional nights and weekends.
• Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms.
• Assist in rodeo operations including sponsorship activation, VIP & hospitality, run of show creation, and streaming coordination.
• Manage and track marketing inventory for national and regional rodeo partners across multiple properties.
• Work with rodeo teams and property staff to provide POP (Proof of Performances) for in-venue sponsorship elements.
• Perform other related duties as required.

Minimum Qualifications

• 6+ years of sales experience with a focus on building and maintaining client relationships.
• Demonstrated ability to manage multiple priorities and meet/exceed sales goals.
• Strong communication and presentation skills with a customer-first approach.
• Comfort navigating CRM systems and working within a performance-driven sales environment.
• Ability to travel and work evenings and weekends as needed for professional rodeos and events throughout the country.
• Familiarity with the rodeo and Western sports industry.

Preferred Qualifications

• Experience in sports sponsorship, rodeo sponsorship, or media sales (radio, signage, social, digital, etc.).
• Experience working or competing in the rodeo industry.
• Familiarity with marketing solutions that include digital and experiential assets.
• Bachelor's degree from an accredited four-year college or university.

Pay Transparency

The approximate national base pay range for this position is $90,000 to $110,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Life Insurance and Other Insurance Plans
• Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave
• 20 Paid Holidays
• 401(k) + Match
• Short/Long Term Disability
• Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.