Senior Business Development Manager, North America Tax Practice

Baker McKenzie; Washington (District of Columbia); On-site; USD 175,000 - 210,000; Full time

Job summary

A leading law firm is seeking a Senior Business Development Manager to lead the business development strategy for its North America Tax Practice Group. The ideal candidate will develop strategies for client engagement and marketing collateral, oversee directory submissions, and enhance the firm's profile within the market. This full-time position requires strong leadership skills, extensive experience in business development, and a relevant bachelor's degree. Flexible travel and high-level energy are necessary to ensure successful execution of strategies.

Qualifications

• Extensive experience in a marketing or business development role, preferably in professional services.
• Able to lead and motivate direct reports.
• Excellent oral and written communication skills.

Responsibilities

• Develop and implement growth strategies for the North America Tax Practice Group.
• Coordinate business development and marketing materials.
• Manage and optimize business development initiatives for maximum ROI.

Skills

Leadership and mentoring

Communication skills

Organizational skills

Interpersonal skills

Detail-oriented

Marketing and communications knowledge

Judgment and independent recommendations

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

Join to apply for the Senior Business Development Manager, North America Tax Practice role at Baker McKenzie

$175,000.00/yr – $210,000.00/yr

The Senior Business Development Manager, North America Tax Practice Group, will develop and drive the North America Tax Practice Group ("NATPG", "Practice Group" or "Group") business development strategy to maximize client retention and Practice Group growth. The role-holder will collaborate with the PG Chair, Steering Committee, Partners, and Business Manager to formulate and implement a growth strategy.

The individual will focus on NATPG business development priorities such as client targeting, creating processes for client outreach, managing business development and marketing materials for the Group, coordinating individual partner business development planning, tracking progress toward established goals, supporting client teams, handling client relationship management and reviews, preparing submissions for directories, enhancing the Group’s profile, and organizing strategies for client events. The role has a heavy emphasis on adopting a proactive and innovative approach to drive results.

Main responsibilities:

Business Development

• Work with the Group to identify new business opportunities
• Work with the NATPG BD and NABD teams to develop new work and cross‑selling opportunities, and assist the Group to develop and implement materials and strategies to capture those opportunities

Business Development and Marketing Collateral

• Develop and maintain marketing collateral for the Group
• Work with the Group’s Business Development Team to collect deal information for all practice sub‑groups, update practice group information, relevant capability statements, CVs, and any other relevant materials, including ensuring website content is up‑to‑date/relevant on the Firm’s internal and external website

Business Planning

• Work with the Chair and members of the Practice Group to identify and contribute to the formulation of a strategy for the NATPG, which is aligned with the North America strategy

Profiling

• Assess profile‑raising activities against the strategic objectives of the Group and a cost/benefit analysis, including:
• engaging in sponsorship and conference opportunities, memberships, and associations, in consultation with NATPG management
• overseeing the publication of NA Tax client alerts, newsletters, blogs, and handbooks

Firm positioning and events

• Be instrumental in setting the strategy for events undertaken by the Group, implementing marketing communications/activities, and monitoring their execution in conjunction with the Global Meetings and Events Team
• Develop and implement campaigns to strengthen the group’s reputation in key markets as identified in the Group's business plan

Directories

• Manage the Group’s directory submission process
• Collaborate with the directories team, develop Firm responses to directories, including assisting with and overseeing building relationships with key publications and directories, such as Chambers and Legal 500

Media

• Work with the North America Communications Team to ensure all business development opportunities are maximized and the Group’s profile is raised through timely interaction with the media
• Work may include drafting press releases for approval as directed by Practice Group Management and North America Communications Team
• Collaborate with the Pitch Specialists, manage projects and draft proposals, respond to requests for tender, and other business development opportunities requiring targeted written responses, which are driven by relationship partners in the Practice Group

Brand Management

• Ensure the Firm's brand and that of the Practice Group are maintained; oversee and ensure intranet content is up‑to‑date and relevant

Budget Management

• Ensure all business development initiatives are effectively coordinated to extract maximum return on investment
• Develop business cases for budget requests based on business planning and be aware of the budgets for both North America and Firmwide Business Development sources
• Other duties as assigned to develop and drive regional strategy

Skills and experience:

• A bachelor's degree is required, preferably in marketing, communications, marketing, business, or a related field
• Extensive experience in a marketing and/or business development role, preferably in a professional services environment
• Able to lead, motivate, and mentor direct reports, including diligently addressing performance concerns and resolving conflicts
• Highly disciplined approach to developing and executing the programs to achieve Practice Group and Business Development team objectives
• Well‑developed and sophisticated organization, communication and interpersonal skills, with a proven ability to relate to and gain the confidence of people at all levels within an organization, as well as an ability to build strong relationships and work in a collaborative environment
• Excellent oral and written communication skills
• Able to effectively coordinate competing priorities
• Strong judgment and ability to suggest well‑reasoned independent recommendations and ideas
• A good, developed practical understanding of marketing and communications
• Self‑motivated and independent, able to work with a minimum of supervision
• Comfortable working across multiple cultures and time zones in a matrix organization
• A meticulous attention to detail
• High level of energy and persistence, and understanding of the importance of delivering exceptional customer service to internal and external clients
• Strong technical skills and familiarity with the internet and web‑based platforms

Travel requirements: Flexible to travel frequently to meetings and events, and as a result, able to work long hours during peak training and meeting periods

Position type: Regional

Development framework: Senior Manager

Seniority level: Executive

Employment type: Full‑time

Job function: Business Development

Industries: Law Practice