Senior Business Analyst, Operations Automation

Fanatics Betting & Gaming; Denver (CO); On-site; USD 86,000 - 115,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a Senior Business Analyst, Operations Automation to dive into AI-driven customer experience analytics. You’ll maintain and report key metrics for our customer-facing AI agent, define success criteria for new surfaces, and build BI views used by Product partners to measure performance.

You’ll bring 2+ years in analytics, strong SQL, experience in BI dashboards, and the ability to translate data into actionable business cases for cross-functional teams

Qualifications

• 2+ years in business analytics, data analysis, business operations or related role.
• Strong SQL with ability to pull, join and validate data across large datasets.
• Experience owning recurring reporting and being accountable for data quality.
• Experience building BI views/dashboards used to drive decisions.
• Ability to translate numbers into root causes, impact and fixes.
• Experience writing findings/recommendations for partners not in your org.
• Understanding of AI-grounding, prompting, and knowledge content basics.
• Clear written and verbal communication with high curiosity and AI-first mindset.

Responsibilities

• Maintain and report the key metrics for our customer-facing AI agent — containment, resolution, deflection, escalation rate, repeat contact, and satisfaction.
• Build and stand up measurement for new AI surfaces with defined success criteria and instrumentation.
• Create and maintain BI views/dashboards used by Product partners to read AI performance.
• Write data requirements, event definitions, tagging and table structures, and collaborate with Data to implement.
• Identify when data quality breaks and raise flags early to avoid misleading metrics.
• Turn findings into a clear business case and partner with stakeholders to drive fixes.

Skills

SQL

Tools

Tableau

Looker

Power BI

Sigma

Job description

Senior Business Analyst, Operations Automation

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Overview:
Fanatics Betting & Gaming (FBG) is hiring a Senior Business Analyst, Operations Automation to dig into the customer experience inside our AI agent conversations.
Containment and resolution are the numbers you'll live in, and you'll work them at a level of detail nobody else here has time for: one case type, then one subtype, then the next one. In practice that means picking up a subtype with your manager, reading through a stack of real conversations, and working out what's actually going wrong. Sometimes customers get stuck in the same spot over and over. Sometimes a live agent clears the same contact in two minutes because they can check something the AI can't reach yet. Sometimes the AI is doing roughly the right thing badly: the tone is off, the knowledge article behind it is thin, or the prompt is pushing it down the wrong path.
Finding the problem is half the job. The other half is making the case for the fix — what it's costing us now, what the fix is worth, and a story clear enough that a Product partner can act on it. You'll build that case and bring it into intake alongside your manager. We would rather hire someone solid at both halves than someone brilliant at one.
This is a role where you learn the craft of AI customer experience with real ownership of the analysis from day one. You'll sit on the team that owns FBG's AI customer experience and work with Data, Quality, Product, and CX week to week.
Responsibilities:

• Maintain and report the key metrics for our customer-facing AI agent — containment, resolution, deflection, escalation rate, repeat contact, and customer satisfaction at a case and subtype level.
• Be part of the team that stands up measurement for each new AI surface as it launches, so no surface goes live without a definition of success and the instrumentation to track it.
• Build and maintain the BI views and dashboards your team and Product partners use to read AI performance, and keep them accurate as products, policies, and promotions change.
• Write the data requirements — event definitions, tagging, table structures, and data quality checks — the metrics depend on, and partner with Data to get them built.
• Flag it early when a number stops being trustworthy. Knowing when your own data is wrong matters as much as reporting it.

Find where customers get stuck

• Run deep dives at the case type and subtype level to find the stall points inside the AI interaction — where customers rephrase the same question, loop, go silent, abandon, or ask for a human, and what preceded it.
• Quantify each stall point so it can be ranked: how often it happens, which subtypes and markets it concentrates in, and what it costs in escalations, repeat contacts, and resolution loss.
• Pull together signals from more than one place — conversation data, interaction quality scores, customer and associate feedback, behavioral data, and operational metrics — into one view of what's actually driving the number.
• Distinguish issues worth fixing from noise, and be candid about which is which.

Compare the AI to how live agents handle it

• Compare how live agents resolve a contact type to how the AI agent handles the same contacts, and identify what agents are doing that the AI cannot do yet — the lookups they run, the tools they touch, the actions they take.
• Write up each gap as a clear, specific finding: what the AI would need to close it, and the containment or resolution upside if it did.
• Pay attention to the escalation boundary. Where the AI hands off, look at whether it had to.

Point to the right fix

• Sort root causes well enough to route them to the right owner and the right lever — grounding and knowledge content, prompt and instruction design, tone, tool access, handoff timing, or underlying policy ambiguity.
• Where the AI is already doing the right thing badly, describe the change specifically: what the grounding should say, where the tone misses, which instruction is producing the wrong behavior.
• Work with content, grounding, and engineering partners to get your finding specified tightly enough to be built and tested.
• Run recurring performance reviews on the case types you own, and keep a ranked, evidence-backed list of the opportunities in them.

Build the story

• Turn a pile of conversations and queries into a clear, evidence-backed narrative — the pattern, the representative examples, the size of the problem, and the specific ask.
• Quantify the impact of a proposed fix — contacts avoided, resolution lift, handle time, cost, customer experience — with assumptions you can walk someone through.
• Package findings into business cases and recommendations a Product partner can act on without a translation layer, and bring them into intake with your manager.
• Follow what you handed off through to delivery, then measure whether it did what you said it would.
• Report back on what shipped, what moved, and what didn't, so the next prioritization conversation starts from evidence.

Partner and communicate

• Work closely with Data, Product, Quality, and CX, and build the relationships that make your findings land.
• Translate your analysis into clear language for technical and non-technical audiences alike.
• Write up findings and recommendations clearly, and contribute to the leadership-facing materials your team produces.
• Share what you learn. Much of what you find will be new to the people around you, and writing it down so the team can use it is part of the work.

Required Qualifications:

• 2+ years in business analytics, data analysis, business operations, customer experience analytics, or a closely related role.
• Strong SQL. You can independently pull, join, and validate data across large datasets without waiting on someone else to write the query.
• Experience owning the recurring reporting and analysis behind a metric, and being accountable for the quality of it.
• Experience building BI views and dashboards (Tableau, Looker, Power BI, Sigma, or similar) that other people actually use to make decisions.
• Ability to move from "the number moved" to "here's the specific root cause, here's roughly what it's worth, and here's what I'd fix." Diagnostic instinct matters more here than modeling sophistication.
• Comfort working directly in unstructured conversation data — reading transcripts at volume, spotting the pattern, and then proving it quantitatively rather than stopping at anecdote.
• Experience writing up findings and recommendations for partners who don't report to you, and seeing some of them acted on.
• Conceptual understanding of how LLM-powered systems behave — prompting, retrieval-augmented generation (RAG), knowledge grounding, and evaluation — enough to tell a grounding problem from a prompt problem from a tool gap.
• Clear written and verbal communication. You can write a one-pager someone reads once and understands.
• High intellectual curiosity and an AI-first approach to your own work.

Preferred Experience:

• Experience analyzing conversational data from chatbots, voice systems, or agent-assist tools in production.
• Comfort with Snowflake, Databricks, or a comparable cloud data platform, and with dbt or similar transformation tooling.
• Python or R for analysis beyond what SQL handles cleanly.
• Background in customer experience, contact center, or support operations analytics — particularly anything that involved understanding how human agents actually resolve contacts.
• Hands-on experience writing or editing knowledge content, groundings, or prompts for an AI system.
• Experience in sports betting, gaming, fintech, payments, or another high-growth, regulated consumer industry.
• Experience partnering with ML or Data Science teams on evaluation frameworks, A/B testing, or experiment design.
• Familiarity with knowledge base architecture and how content quality drives AI answer quality.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$86,000 - $115,000 USD

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.