Senior Business Analyst - CRM & Marketing Systems

10xTalents; Newark (NJ); Hybrid; USD 90,000 - 120,000; Full time

Job summary

A leading technology consultancy is seeking a Business Analyst Sales & Marketing Systems in Newark, NJ. The successful candidate will have over 8 years of business analysis experience, with a strong background in CRM systems and business intelligence tools. You will serve as a subject matter expert, lead testing efforts, and analyze large datasets to support Sales and Marketing functions. A BS or MS in a relevant field is required, along with excellent communication skills and a problem-solving mindset.

Qualifications

• 8+ years of business analysis experience, ideally within Sales, Marketing, or Product functions.
• At least 2 years of hands‑on experience with CRM platforms (Salesforce preferred).
• Strong problem‑solving skills and ability to think creatively to support business needs.

Responsibilities

• Serve as a subject matter expert for CRM platforms and Sales & Marketing systems.
• Lead user acceptance testing (UAT), develop and execute test plans.
• Collaborate with internal stakeholders to gather and interpret business requirements.
• Analyze large datasets to detect patterns and enhance data quality.

Skills

CRM platforms

Business intelligence tools

SQL

Analytical skills

Communication skills

Education

BS or MS in Business Administration, Information Technology, or related field

Tools

Salesforce

MS SQL Server

Power BI

Microsoft Power Platform

Job description

A leading technology consultancy is seeking a Business Analyst Sales & Marketing Systems in Newark, NJ. The successful candidate will have over 8 years of business analysis experience, with a strong background in CRM systems and business intelligence tools. You will serve as a subject matter expert, lead testing efforts, and analyze large datasets to support Sales and Marketing functions. A BS or MS in a relevant field is required, along with excellent communication skills and a problem-solving mindset.