Senior Brand Strategy Leader (Enterprise)

The Nemours Foundation; Wilmington (DE); On-site; USD 120,000 - 180,000; Full time

Job summary

The Nemours Foundation in Wilmington, DE seeks a Senior Manager of Brand Strategy to shape and advance the Nemours Children's Health brand by developing integrated brand and content strategies that support organizational priorities, strengthen differentiation, and build trust with key audiences.

Working with Marketing & Communications leadership, creative teams, and executives, you will translate objectives into audience-centered storytelling and content frameworks that drive awareness,

Qualifications

• 10+ years of progressive experience in brand strategy and related disciplines, including responsibility for enterprise-level brand and reputation management.
• 5+ years of leadership experience leading high-performing teams, cross-functional initiatives, and strategic marketing or communications programs.
• Experience developing and executing integrated brand strategies that drive awareness, engagement, reputation, and organizational growth.
• Experience creating messaging architectures, narrative frameworks, and content strategies that support priorities and audience engagement.
• Experience partnering with executive leadership and influencing enterprise-wide decisions through strategic communications and brand positioning.
• Experience leveraging market research, consumer insights, and analytics to inform strategy and measure performance.
• Experience developing consumer engagement strategies targeting Millennial and Gen Z audiences.
• Experience managing complex budgets, external agencies, vendors, and multi-channel initiatives.
• Prior experience in a senior marketing/branding/communications leadership role within nationally recognized healthcare systems or consumer brands.
• Management Consulting, Client Side, or Agency experience is highly desirable.

Responsibilities

• Lead enterprise brand strategy to strengthen Nemours' market position, reputation, and differentiation.
• Steward the Nemours brand with consistent messaging, positioning, and experience across channels.
• Develop and execute enterprise content strategies that support objectives and audience engagement.
• Create messaging frameworks and storytelling platforms communicating Nemours' expertise and value.
• Partner with marketing, communications, and executive leaders on integrated campaigns and engagement strategies.
• Conduct market research and audience insights to inform brand, content, and growth strategies.
• Establish and monitor performance metrics to measure brand health and ROI.
• Provide leadership to brand and content teams, driving collaboration and high-quality execution.
• Manage strategic priorities, budgets, and external partnerships to maximize impact.

Skills

Brand strategy

Content strategy

Marketing leadership

Communications

Market research

Audience insights

Budget management

Agency management

Cross-functional leadership

Education

Bachelor's degree in Marketing/Communications

MBA preferred

Job description

The Nemours Foundation in Wilmington, DE seeks a Senior Manager of Brand Strategy to shape and advance the Nemours Children's Health brand by developing integrated brand and content strategies that support organizational priorities, strengthen differentiation, and build trust with key audiences.

Working with Marketing & Communications leadership, creative teams, and executives, you will translate objectives into audience-centered storytelling and content frameworks that drive awareness,