Senior Brand Strategy Lead - Pediatric Vaccines

TalentAlly

North Wales (Montgomery County)

On-site

USD 142,000 - 224,000

Full time

7 days ago

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Benefits offered by this job

Medical insurance

Dental insurance

Vision and other insurance

Retirement benefits 401(k)

Paid holidays

Vacation

Sick days

Job summary

Merck in North Wales, PA seeks a Brand Strategy Lead for US Pediatric Vaccines to develop and execute brand and portfolio strategies, translating insights into growth plans and driving annual planning and performance management. You will lead cross-functional teams across Commercial, Sales, Medical, Market Research, Finance, Operations, and Global groups.

The role favors strong analytics, strategic thinking, and execution excellence with a track record in brand strategy and cross-functional

Qualifications

Bachelor's degree in a relevant field.
5+ years of experience in marketing, sales, commercial strategy, market research, consulting, or related healthcare/pharmaceutical fields.
Demonstrated success developing and executing brand strategies.
Strong analytical, strategic, and problem-solving skills.
Proven ability to influence and lead cross-functional teams.
Excellent communication and presentation skills.
MBA or advanced degree (preferred).
Prior experience in vaccines (preferred).
Understanding of US commercial and regulatory requirements (preferred).

Responsibilities

Lead development and execution of brand and portfolio strategies.
Translate customer, market, and business insights into actionable growth plans.
Drive annual business planning, forecasting, and performance management.
Lead integrated marketing and customer engagement initiatives.
Partner with cross-functional stakeholders to deliver key business objectives.
Monitor market trends, competitive activity, and customer needs to identify opportunities and risks.
Develop recommendations and presentations for senior leadership.
Manage agency partners, budgets, and strategic projects to ensure execution excellence.