Brand Strategy Lead – Pediatric Vaccines (US)

MSD

Pennsylvania

On-site

USD 142,000 - 224,000

Full time

8 days ago

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Benefits offered by this job

Annual bonus

Long-term incentive

Medical, dental, vision

Job summary

Merck & Co., Inc. in North Wales, PA, seeks an Associate Director Marketing to lead the US Pediatric Vaccines Brand Strategy, driving growth through customer insights, analytics and cross-functional leadership.

You will translate market dynamics into actionable plans, oversee annual planning and budgets, and partner with Commercial, Sales, Medical, Market Research, Finance, Operations, and Global teams to deliver impactful initiatives.

Qualifications

Bachelor's degree required.
5+ years in marketing, sales, commercial strategy, market research, consulting, or related healthcare/pharmaceutical fields.
Demonstrated success developing and executing brand strategies.
Strong analytical, strategic, and problem-solving skills.
Proven ability to influence and lead cross-functional teams.
Excellent communication and presentation skills.

Responsibilities

Lead development and execution of brand and portfolio strategies.
Translate customer, market, and business insights into actionable growth plans.
Drive annual business planning, forecasting, and performance management.
Lead integrated marketing and customer engagement initiatives.
Partner with cross-functional stakeholders to deliver key business objectives.
Monitor market trends, competitive activity, and customer needs to identify opportunities and risks.
Develop recommendations and presentations for senior leadership.
Manage agency partners, budgets, and strategic projects to ensure execution excellence.