Senior Brand Strategist

2PM Talent; New Jersey; Híbrido; USD 160.000 - 180.000; Tempo integral

Resumo da vaga

2PM Talent in New Jersey is seeking a Strategy Director for Healthcare Advertising to lead integrated strategy across brand, digital, content and customer experience. You will work directly with VP and C-suite clients, shaping opportunities beyond briefs and translating business needs into actionable plans.

You'll guide multidisciplinary teams, run strategic workshops, and help grow the agency's US presence with senior client visibility and a track record of healthcare advertising leadership.

Qualificações

• 10+ years of strategy or planning experience in healthcare-focused creative or digital agency.
• Healthcare or pharmaceutical advertising experience is essential.
• Strong capability in at least one strategic discipline with broad brand/digital/customer experience knowledge.
• Comfortable presenting to VP and C-suite stakeholders.

Responsabilidades

• Partner with senior clients to understand business and marketing challenges.
• Develop integrated strategies spanning brand, digital, content and customer engagement.
• Identify opportunities beyond the initial brief with senior marketing leaders.
• Lead workshops, discovery sessions and collaborative planning with client stakeholders.
• Translate complex requirements into clear strategic direction for cross-functional teams.
• Collaborate across creative, digital, UX, data and CRM to deliver integrated solutions.
• Contribute to pitches and new business to grow US operations.
• Act as a senior strategic partner, building trusted client relationships.

Conhecimentos

Strategy experience

Healthcare advertising

Stakeholder management

Workshop facilitation

Commercial acumen

Independent contributor

Animal Health (advantage)

Brand & digital strategy

Descrição da vaga

Strategy Director | Healthcare Advertising

We're working with an established, award-winning healthcare and digital agency looking to appoint a Strategy Director as part of its continued expansion in the US.

This is a senior, client-facing opportunity for an experienced healthcare strategist who can combine commercial understanding, brand strategy and digital expertise to help clients solve complex business and marketing challenges.

The agency operates across brand, creative, content, UX, data, digital and technology, and is looking for somebody who can bring these disciplines together to develop genuinely integrated solutions.

This isn't a traditional, single-discipline planning role. We're looking for somebody who enjoys getting close to the client's business, challenging assumptions and turning complex problems into clear, actionable strategies.

The Role

• Partner with senior healthcare and pharmaceutical clients to understand their business, commercial and marketing challenges.
• Develop integrated strategies spanning brand positioning, communications, digital experience, content and customer engagement.
• Work closely with senior marketing leaders to identify opportunities that go beyond the initial client brief.
• Lead strategic workshops, discovery sessions and collaborative planning exercises with client stakeholders.
• Translate complex business requirements into clear strategic direction for multidisciplinary agency teams.
• Collaborate across creative, digital, UX, data, social and CRM to develop connected, insight-led solutions.
• Contribute to pitches, new business opportunities and the continued growth of the agency's US operations.
• Act as a senior strategic partner to clients, building trusted relationships and influencing decision-making.

What We're Looking For

• 10+ years' experience in strategy or planning, ideally within a healthcare-focused creative or digital agency.
• Healthcare or pharmaceutical advertising experience is essential.
• Strong expertise in at least one strategic discipline, supported by a broad understanding of brand, communications, digital and customer experience strategy.
• Confidence working directly with VP and C-suite stakeholders.
• Strong workshop facilitation, presentation and stakeholder management skills.
• Commercial awareness and the ability to connect strategic recommendations to business outcomes.
• Comfortable working independently and taking ownership without the support of a large strategy team.
• Animal Health experience would be advantageous but is not essential.

The Opportunity

This is an opportunity to join an internationally established agency with ambitious plans for growth in the US.

You’ll have significant strategic autonomy, direct access to senior client stakeholders and the opportunity to shape the direction of major healthcare accounts.

Location: New Jersey / New York Metro

Salary: $160,000–$180,000 base, depending on experience.