Senior Brand Strategist

Europerfumes; Englewood (NJ); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Company discounts

Generous PTO and paid company holiday

Summer Fridays

Medical, Dental, Vision, and 401(k)

Job summary

Europerfumes is seeking a Senior Brand Strategist to lead the strategic direction and growth of its flagship luxury fragrance brand in the U.S., reporting to the SVP and collaborating with the international owner.

This role blends high-level brand storytelling with commercial execution, requiring fluency in Italian and English, strong stakeholder management, and the ability to drive multi-year plans and retailer partnerships from Englewood, NJ.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7–10+ years of experience in brand strategy or related leadership within luxury brands.
• Fluency in Italian and English for leadership and negotiations.
• Experience leading strategy for flagship/high-profile brands.
• Experience negotiating with retail partners and managing senior-level relationships.
• Strong luxury brand positioning understanding and consumer insights.
• Excellent Excel and PowerPoint skills.
• Independent and strategic work style in fast-paced environment.
• Experience with Italian luxury or fragrance brands.
• Must be able to commute to Englewood, NJ 4 days per week.

Responsibilities

• Own the brand's strategic vision, annual and multi-year growth plans for the U.S. market.
• Develop integrated growth strategies to strengthen equity and drive revenue and distribution.
• Partner with SVP and leadership to identify opportunities and priorities.
• Lead annual planning, budgeting, sales forecasting, and KPI development for U.S. business.
• Analyze market trends and consumer insights to guide strategy.
• Translate global vision into compelling U.S. market strategy.
• Identify and lead brand collaborations and limited-edition launches.
• Oversee product launches from concept to go-to-market.
• Refine brand positioning and messaging to support equity and commercial objectives.
• Guide 360-degree marketing across digital, social, PR, influencer, and experiential channels.
• Ensure consistency between global identity and U.S. positioning.
• Lead negotiations with retail partners on distribution terms and launch support.
• Develop retailer-specific growth strategies and expand distribution.
• Represent brand as senior strategic voice in DTC and wholesale discussions.
• Build relationships with retail decision-makers and expand market share.
• Monitor retail performance and adjust strategies to protect profitability.

Skills

Italian & English fluency

Analytical skills

Executive presence

Independent work

Brand strategy leadership

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Microsoft Excel

PowerPoint

Job description

Europerfumes builds some of the world's most sought-after niche luxury fragrance houses, and we're looking for a Senior Brand Strategist to lead the strategic direction and continued growth of our largest and fastest-growing brand, the flagship of our portfolio.

This is not a multi-brand generalist role. You will serve as the strategic and commercial lead for a single, high-profile luxury fragrance brand with significant visibility, ambitious growth objectives, and tremendous opportunity for continued expansion.

As the strategic business lead for this brand, you will serve as the primary liaison between our international brand partner, executive leadership, and internal teams, guiding everything from long-term growth strategy and high-level retailer negotiations to marquee collaborations and market expansion. Working in close partnership with the Director of Brand Experience and Senior Vice President, you will help shape the brand's trajectory in the U.S. market, leveraging the full resources of a company built specifically to develop and scale independent fragrance houses.

We are seeking an experienced brand strategist and business leader from the luxury beauty, fragrance, or lifestyle industry who brings a strong understanding of Italian culture and business practices, exceptional communication skills in both English and Italian, and the ability to balance brand heritage and storytelling with sophisticated commercial execution. This individual should be equally comfortable developing long-term strategic vision, navigating executive-level relationships, and translating business insights into measurable growth.

Who We Are

Europerfumes is the leading U.S. distributor of artisanal fragrance brands. Founded in 1997, we have decades of experience identifying and scaling the world's most exceptional independent fragrance brands. Today, our portfolio includes over 18 prestigious brands, and we oversee all aspects of their U.S. business, including DTC e-commerce, digital marketing, social, brand storytelling, retail distribution, and omnichannel customer experience.

Our retail partners include Sephora, Saks Fifth Avenue, Neiman Marcus, Bloomingdale's, and Nordstrom, among others. Our culture is ambitious, entrepreneurial, and collaborative. With more than 200 diverse and talented employees, we encourage innovative thinking, ownership, and continuous growth.

Why Work With Us?

• Strategic leadership of the company's flagship brand, with high visibility and significant business impact.
• Entrepreneurial and collaborative culture.
• Opportunities for professional growth and advancement.
• Direct access to executive leadership and international brand partners.
• Company discounts.
• Generous PTO and paid company holiday schedule, plus Summer Fridays.
• Medical, Dental, Vision, and 401(k).

Key Responsibilities

Brand Strategy & Business Growth

• Own the strategic vision, annual business plan, and multi-year growth roadmap for the brand.
• Develop and execute integrated growth strategies that strengthen brand equity and accelerate revenue, distribution, and consumer engagement while preserving the brand's identity, DNA, and heritage.
• Partner directly with the SVP and senior leadership to identify new business opportunities, expansion channels, and long-term strategic priorities.
• Lead annual strategic planning, budgeting, sales forecasting, and KPI development for the brand's U.S. business.
• Analyze market trends, competitive dynamics, and consumer insights to inform strategic direction and identify opportunities for continued growth.
• Translate the brand's global vision into a compelling and commercially successful U.S. market strategy.

Brand Development, Collaborations & Positioning

• Identify, develop, and lead high-impact brand collaborations, strategic partnerships, and limited-edition launches that expand the brand's cultural relevance and market reach.
• Oversee product launches from initial concept and strategic development through go-to-market execution.
• Refine and evolve brand positioning, storytelling, and messaging to support long-term brand equity and commercial objectives.
• Guide 360-degree marketing strategy and execution across digital, social, PR, influencer, and experiential channels.
• Ensure consistency between the brand's global identity and its U.S. market positioning and execution.
• Lead strategic negotiations with key retail partners regarding distribution terms, placement, promotional investment, and launch support.
• Develop and present retailer-specific growth strategies that expand distribution, increase sell-through, and strengthen brand presence.
• Represent the brand as its senior strategic voice in high-level commercial discussions across DTC and wholesale channels.
• Build and strengthen relationships with key retail decision-makers, identifying opportunities to deepen partnerships and expand market share.
• Monitor retail performance and market conditions, adjusting commercial strategies to protect profitability and sustain growth.

International Brand Partner & Stakeholder Relations

• Serve as the primary strategic point of contact for the brand's international owner and leadership team.
• Maintain strong, collaborative relationships with international stakeholders, facilitating clear communication and alignment between global brand objectives and U.S. business priorities.
• Lead regular business reviews, strategic planning sessions, and growth discussions directly with international brand partners.
• Communicate fluently and confidently in both English and Italian in professional meetings, presentations, and business correspondence.
• Present business performance, market insights, and strategic recommendations to executive leadership and international brand partners on a monthly, quarterly, and annual basis.
• Build strong cross-functional relationships across sales, marketing, e-commerce, operations, and finance to ensure alignment and execution.
• Own the brand's P&L, budget, and core business metrics, balancing strategic investment against sales objectives and overall profitability.
• Translate sales performance, consumer behavior, and campaign data into actionable business insights and strategic recommendations.
• Develop executive-level reporting that connects business performance to broader strategic objectives.
• Forecast inventory needs and partner with supply chain and operations teams on product launches, demand planning, and inventory strategy.
• Identify opportunities to improve operational efficiency, optimize investment, and maximize profitability.

Travel

• This role is hybrid, in the office 4 days per week in Englewood, NJ.
• Travel up to 20%, including international brand meetings, retailer partnerships, industry events, and market visits.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7–10+ years of experience in brand strategy, brand management, marketing, or commercial leadership within luxury beauty, fragrance, fashion, or lifestyle brands.
• Professional fluency in both Italian and English, with the ability to confidently lead business conversations, presentations, negotiations, and written correspondence in both languages.
• Demonstrated experience leading brand strategy and driving business growth for a major, flagship, or high-profile brand.
• Direct experience negotiating with retail partners and managing senior-level commercial relationships.
• Strong understanding of luxury brand positioning, consumer behavior, and the dynamics of prestige retail.
• Exceptional analytical skills, with the ability to translate complex business data into strategic and commercial decisions.
• Outstanding executive presence, communication, presentation, and stakeholder management skills.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Ability to operate independently and strategically in a fast-paced, entrepreneurial environment.
• Experience working directly with Italian luxury or fragrance brands.
• Must be able to commute to Englewood, NJ 4 days per week.

Preferred

• Established relationships with international brand owners, particularly within the Italian luxury beauty or fragrance industry.
• Experience leading brand collaborations, strategic partnerships, or co-branded product launches.
• Experience with prestige retail partners such as Sephora, Saks Fifth Avenue, Neiman Marcus, Bloomingdale's, Nordstrom, and Bluemercury.
• Experience managing a brand P&L and leading strategic business planning within a distribution or wholesale environment.

Compensation

The anticipated compensation range for this position is $110,000–$130,000, based on qualifications, experience, skill set, and other business-related factors.

Europerfumes is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.