Senior Brand Manager Skinny Pop

Hershey Company; Hershey (PA); Remote; USD 85,000 - 110,000; Full time

Job summary

A leading snack manufacturer is seeking a Senior Brand Manager to drive brand performance and growth strategies. In this remote role, you will develop strategic plans, collaborate across various functions, and lead initiatives that foster growth and productivity in the portfolio. The ideal candidate should have over 6 years of marketing experience along with a Bachelor's degree, preferably an MBA.

Qualifications

• 6+ years experience in Marketing and Strategy.
• Bachelor’s Degree required, MBA or equivalent preferred.

Responsibilities

• Deliver annual operating plan through strategic planning.
• Establish growth vectors and pipeline development.
• Translate insights into actionable strategies.

Skills

Strategic planning

Analytical thinking

Cross-functional collaboration

Leadership

Problem-solving

Education

Bachelor’s Degree

MBA or equivalent

Job description

Senior Brand Manager Skinny Pop

Posted Date: Sep 29, 2025

Requisition Number: 126548

Job Title: Sr Brand Manager Popcorn and Permissible Kids Snacking

Job Location: Remote

Summary

The Senior Brand Manager will have primary responsibility for building and delivering the 3Y Vision and Strategic Plan. This role is responsible for driving in year growth while building the future through translating insights into long-term growth spaces.

Responsibilities

• Business Delivery: Deliver annual operating plan through strategic planning and adaptive, entrepreneurial problem solving
• 3Y Growth Vision: Establish clear growth vectors and pipeline development to enable predictable and consistent growth
• Strategy Development & Communication: Develop and execute comms plan to achieve annual ROI targets and drive HHP growth
• Commercial Delivery: Provide linkage of strategic plans to sales and category management to ensure successful sell-in to customers
• Portfolio Management: Establish portfolio architecture principles and drive key priorities to ensure core portfolio productivity
• Self-starter with high degree of personal initiative
• Ability to manage people and lead cross-functional teams
• Strategy & Comms Development: Translate insights into actionable strategies to accelerate profitable growth across the full marketing mix
• General Management Leadership: Bring holistic business knowledge and curious, problem-solving approach to develop strategic annual marketing plans
• Cross-Functional Collaboration: Lead and collaborate with cross-functional team of R&D, finance, operations, sales, category management, & external agency partners
• Analytical Thinking: Lead actionable insights from analysis of market data, competitor intelligence, and consumer research to deliver business objectives
• Structured Thinking: Ability to structure ambiguity and communicate across all levels of the organization – including senior leadership

Education & Experience

Education: Bachelor’s Degree required, MBA or equivalent marketplace experience preferred

Experience: 6+ years experience in Marketing and Strategy

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual\'s race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center ([e-mail]).