Senior Brand Manager, Signia

WSA – Wonderful Sound for All; Hauppauge (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

WSA – Wonderful Sound for All is seeking an experienced B2B Marketing Manager to lead marketing strategies for Signia in all wholesale channels. The role involves developing GTM plans, crafting marketing materials, and ensuring brand consistency across multiple touchpoints.

Ideal candidates should have a Bachelor's degree and 6-8 years of relevant experience, particularly in the healthcare industry, along with strong analytical and communication skills.

Qualifications

• 6-8+ years of B2B marketing experience with brand ownership.
• Experience in the hearing care industry preferred.
• Strong verbal and written communication skills required.

Responsibilities

• Own the end-to-end GTM plan for Signia across all wholesale channels.
• Lead the development of product launch concepts and marketing plans.
• Manage content across all digital touchpoints.

Skills

B2B marketing experience

Brand stewardship

Analytical acumen

Strong communication skills

Collaboration and influencing skills

Microsoft Office proficiency

Education

Bachelor’s degree in marketing, Communications, Business

Tools

Salesforce

Email marketing platforms

CRM and CMS tools

Job description

WSA - Wonderful Sound for All is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

Our portfolio of technologies spans the full spectrum of hearing care, from distinct hearing brands and digital platforms to managed care, hearing centers and diagnostics locations.

Responsibilities

• Own the end-to-end GTM plan for Signia across all wholesale channels, defining launch plans, channel marketing mix, and “always-on” programs that drive awareness, demand, and sales enablement.
• Lead the development of product launch concepts, messaging, and integrated marketing plans; translate brand and commercial priorities into channel-specific programs tailored to hearing care professionals.
• Own the creation of channel-specific content and creative assets - sales collateral, presentations, email campaigns, digital content, and POS materials - ensuring all communications are clear, persuasive, and on-brand.
• Manage content across all digital touchpoints - web, Showpad, email, social, and blogs - ensuring accuracy, usability, and alignment with brand standards to equip the sales team and engage HCPs.
• Direct Signia’s presence at wholesale channel events, tradeshows, and national sales meetings, overseeing asset development, on-site activation, and post-event follow-through that reinforces brand positioning and commercial objectives.
• Serve as a key Signia brand steward across the wholesale business; set and enforce brand standards, guide creative direction, and ensure consistent brand expression across all touchpoints and partners.
• Own budget management and program governance across the GTM portfolio; establish KPIs, monitor performance, report results to senior stakeholders, and continuously optimize based on data and market feedback.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 6‑8+ years of B2B marketing experience, with demonstrated progression into brand ownership or channel marketing leadership roles.
• Experience in the hearing care or broader healthcare industry is strongly preferred; familiarity with wholesale channel structures and independent and chain hearing care provider networks is highly desirable.
• Demonstrated understanding of B2B buyer journeys, wholesale/channel partner dynamics, and how to develop materials that support both practitioners and their patients.
• Strong verbal and written communication skills with an eye for detail and brand consistency.
• Deep brand stewardship expertise, including mastery of brand strategy, brand architecture, and the ability to drive consistency and evolution across complex, multi-channel environments.
• Proven ability to independently lead complex, multi-workstream marketing programs with accountability for timelines, budgets, cross-functional alignment, and measurable business outcomes.
• Proven track record of independently owning and delivering integrated, multi-channel marketing programs across awareness, demand generation, and sales enablement objectives.
• Strong analytical acumen: ability to build measurement frameworks, assess marketing effectiveness against KPIs, and translate data into clear, actionable strategies and recommendations for leadership.
• Exceptional collaboration and influencing skills; proven ability to build alignment across functions, lead without direct authority, and cultivate strong relationships at all levels of the organization.
• High proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; familiarity with marketing platforms (email, CRM, CMS, social), Salesforce a plus.
• Strong interpersonal skills, sound judgment, and a positive, solutions-oriented attitude.

The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.