Senior Brand Manager

WX; Novato (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

PTO starting at 19 days

Employee pricing

Career growth opportunities

Job summary

WX Brands in Novato, CA is seeking a Senior Brand Manager to lead Bread & Butter Wines mainstream portfolio, owning brand positioning and consumer articulation across US/Canada with digital and influencer strategy.

You will partner with cross-functional teams, evaluate ROI, manage agencies, develop long-term growth plans, and drive P&L with a hands-on entrepreneurial mindset.

Qualifications

• Bachelor’s Degree in related field; Master’s Degree preferred.
• 7+ years of brand marketing experience, ideally in the CPG industry.
• Strong understanding of the 3-tiered distribution system and the wine business.
• Proven track record in consumer advertising, retail activation, and media execution.
• Budget management expertise.

Responsibilities

• Champion the Bread & Butter Mainstream Portfolio and brand positioning.
• Develop global brand strategies with cross-functional teams.
• Lead digital media in US & Canada including awareness and conversion, plus influencer strategy.
• Oversee outside agencies and ensure ROI metrics are met.
• Drive ROI analysis and insights to guide business decisions.
• Own P&L accountability and profitability targets.
• Develop long-term growth plans and annual business plans.

Skills

Brand marketing

Leadership

ROI evaluation

Communication

Strategic thinking

Education

Bachelor's degree

Master's degree (preferred)

Tools

Circana/Nielsen data

Job description

About Us:

WX Brands and Bread & Butter Wines has taken the wine industry by…not overthinking it.

• Top Brand winning the new wine drinking generations, Millennials and Gen-Z
• 7X consecutive Impact Magazine Hot Brand Winner and 2x Blue Chip Winner, showing 10-years of consecutive & substantial growth
• #1 US Brand in Canada and #4 overall
• #1 Premium brand in the UK, #2 US Brand in Sweden, and #1 Pinot Noir in Norway

The results speak for themselves!

At Bread & Butter, we believe the best things in life are simple pleasures. The same is true for wine. Which is why we believe in making simply enjoyable wine without pretension. And we think it's best enjoyed the same way. No fuss over pairings or overthinking the terroir, just wine, meant to be enjoyed.

We leverage Don’t Overthink It as a way to celebrate simplicity and help free our audience from the complexities that prevent them from enjoying life to the fullest.

Position Summary

Reporting to the Global Director of Brand Marketing, the Senior Brand Manager will serve as the champion of the Mainstream Portfolio, highlighted by Bread & Butter Wines.

The Senior Brand Manager will support the Marketing Director in developing global brand strategies and leading business initiatives with the support of dynamic cross-functional teams.

The Senior Brand Manager is also responsible for all digital media in the US & Canada for this brand, including awareness and conversion strategy & execution. Influencer strategy & execution is also key.

Key focus areas include, but are not limited to:

• Playing a leadership role in Bread & Butter’s ambition to be a top 20 US wine brand
• Acting as a brand expert in the company with ownership of brand positioning and target consumer articulation for Bread & Butter and other priority brands
• Internal & External Brand Champion: Leveraging excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (management presentations, sales meetings etc.) and externally (e.g. in front of key customers, PR events etc.).
• Supporting Marketing Director in evaluation of all marketing activity to determine ROI and effectiveness of activity and help the organization understand how activity builds long term brand equity
• Manage digital media strategies to strengthen purchase funnel. Creating and ensuring agencies are accountable to their key performance indicators is a priority, along with assessing ROI.
• Development of long-term brand growth plan and annual business plans
• Key role in the management of all outside agency initiatives in support of the brands' business objectives including, but not limited to, advertising, media, experiential, programming, packaging, and public relations agencies where applicable
• Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability
• Leading brand business analysis efforts. Continuously monitors business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance, and to deliver actionable insights.
• Acting as internal liaison with cross functional teams, including but not limited to: Winemaking, Production, Legal, Compliance, Sales, Pricing and S&amp&O.
• Supporting the long-term innovation strategy of the brand and leading the execution and go to market strategy of all new product introductions.
• Developing actionable insights from depletion & scan data on a weekly and monthly basis.
• Partner with the Bread & Butter Tasting Room team to elevate awareness of the tasting room while increasing visitation and sales revenue through various channels.
• Manage Marketing Specialist for Bread & Butter.

Requirements (Education & Experiences)

• Bachelor’s Degree in related field required; Master’s Degree preferred.
• 7+ years of brand marketing experience, ideally in the CPG industry.
• Strong understanding of the 3-tiered distribution system and a passion for and desire to be immersed in the wine business.
• Demonstrated success in developing and inspiring junior-level talent.
• Passion for building brands and proven track‑record of breakthrough consumer advertising, retail activation, and media execution.
• Proven success partnering with sales teams & mobilizing to achieve business goals.
• Able to mobilize agencies around an inspiring vision and focused briefs/feedback.
• Experience working with syndicated data sources (Circana/Nielsen) to make informed decisions.
• Business acumen and strong analytical skills with a proven track record of utilizing trend analysis and quantitative data to produce actionable insights, financial and P&L understanding.
• Think like a business owner – someone who can take initiative and get things done while having fun in an entrepreneurial environment.
• Budget management expertise

Schedule:

- M-W in-office

Business & Leadership Skills

• WORK WITH FIRE & HUSTLE – Works with a sense of urgency. Takes ownership & does whatever it takes. Works hard & play hard. Celebrates successes.
• KNOW YOUR STUFF – Gets it right the first time. Learns from mistakes. Is an expert in their field. Listens & learns from others.
• LASER FOCUS – Understands & believes in the WX Vision. Behaves consistently, and in alignment, with our goals. Achieves more by doing less.
• SELF STARTER – Ability to complete projects independently and with a spirit of urgency; manage multiple priority projects at once; demonstrate flexibility as priorities change.
• VALUE & SUPPORT EACH OTHER – Works collaboratively as a team. Treats others with respect. Champions all forms of diversity.

With offices located in Novato, CA and London, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.

WX Brands is ranked the 13th largest wine company in the U.S. In 2021, 2022, 2023, 2024, 2025, and 2026 WX Brands was named by North Bay Business Journal as one of the best places to work.

Perks:

WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

You can find out more by visiting our website: www.wxbrands.com