Senior Brand Manager

Mackenzie Stuart; New Jersey; Hybrid; USD 100,000 - 150,000; Full time

Job summary

Mackenzie Stuart is partnering with an established consumer products brand to recruit a Senior Brand Manager for New Jersey, hybrid work. You will lead brand strategy and portfolio growth across personal care and wellness categories, driving consumer-led brand development and successful product introductions.

The role requires at least five years in brand/product/marketing within CPG, with strong cross-functional collaboration, project management, and retailer execution.

Qualifications

• Bachelor's degree in Marketing, Business, Product Management, or a related discipline.
• Minimum of 5 years' experience in brand management, product management, or marketing.
• Experience within personal care, beauty, wellness, or consumer packaged goods.
• Experience managing new product development and commercialization.
• Strong understanding of brand strategy, product launches, packaging, and retail execution.
• Strong project management, communication, and cross-functional collaboration skills.

Responsibilities

• Lead brand strategy and portfolio growth across personal care and wellness categories.
• Identify opportunities through market trends, consumer insights, and competitive analysis.
• Manage new product development and commercialization from concept through launch.
• Collaborate with marketing, sales, product development, operations, and supply chain teams.
• Support product launches, packaging updates, retailer presentations, and promotional initiatives.
• Develop brand and product materials for retail and e-commerce channels.
• Manage project timelines, milestones, and commercial priorities.

Skills

Brand strategy

Portfolio growth

Market insights

Cross-functional collaboration

Project management

Communication

Retail execution

New product development

Education

Bachelor's degree in Marketing/Business/Product Management

Job description

Mackenzie Stuart is currently partnered with an established consumer products brand with a growing portfolio across personal care, beauty, and wellness categories.

Job Title: Senior Brand Manager

Location: New Jersey / Hybrid

Experience: Minimum 5 years' experience in Brand Management, Product Management, or Marketing within personal care, beauty, wellness, or consumer packaged goods.

Reports to: Vice President of Marketing

Company Overview:

The organization is continuing to expand its portfolio through product innovation, consumer-led brand development, and a focus on high-quality, accessible products across multiple retail and e-commerce channels.

Key Responsibilities:

• Lead brand strategy and portfolio growth across personal care and wellness categories.
• Identify opportunities through market trends, consumer insights, and competitive analysis.
• Manage new product development and commercialization from concept through launch.
• Collaborate with marketing, sales, product development, operations, and supply chain teams.
• Support product launches, packaging updates, retailer presentations, and promotional initiatives.
• Develop brand and product materials for retail and e-commerce channels.
• Manage project timelines, milestones, and commercial priorities.

Qualifications and Profile:

• Bachelor's degree in Marketing, Business, Product Management, or a related discipline.
• Minimum of 5 years' experience in brand management, product management, or marketing.
• Experience within personal care, beauty, wellness, or consumer packaged goods.
• Experience managing new product development and commercialization.
• Strong understanding of brand strategy, product launches, packaging, and retail execution.
• Strong project management, communication, and cross-functional collaboration skills.

Salary Expectations:

Extremely Competitive Salary and Bonus Structure