Senior Brand Manager

Reynolds Consumer Products; Lake Forest (IL); On-site; USD 127,700 - 185,150; Full time

Job summary

Reynolds Consumer Products is seeking a Senior Brand Manager, Retail Marketing to lead strategies at their Lake Forest, IL headquarters. This role demands over 7 years of experience in digital marketing management or CPG brand management, emphasizing strategic leadership in retail media networks. Responsibilities include developing comprehensive retail marketing plans and collaborating with cross-functional teams to drive growth. Ideal candidates will have a strong analytical background and excellent communication skills, along with a BA/BS in Marketing or Business. Competitive salary range: $127,700 - $185,150 annually, plus a potential 18% annual bonus.

Qualifications

• 7+ years of experience in digital marketing management or CPG brand management.
• Experience with digital advertising, SEO, SEM, programmatic media planning.
• Demonstrated experience developing retail media strategies.

Responsibilities

• Lead retail marketing strategy and execution across key retail partnerships.
• Analyze performance data to inform future strategies.
• Drive business growth through high-impact omnichannel objectives.

Skills

Digital marketing management

CPG brand management

Strategic and analytical capabilities

Project management

Excellent communication skills

Education

BA/BS degree in Marketing or Business

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Overview

Join Reynolds Consumer Products…a world of opportunities! We are passionate about achieving results and have fun winning as a team! We are committed to a workplace environment in which individual differences are recognized, respected, and appreciated.

At Reynolds, we provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast‑paced, and fun workplace environment. Are you looking to build a strong career? Then we have an opportunity for you! We are searching for a Senior Brand Manager, Retail Marketing to join our team located at our headquarters in Lake Forest, IL.

Responsibilities

Your Role:

As the Senior Brand Manager, Retail Marketing, you will lead retail marketing strategy and execution, acting as a strategic brand and business owner across Walmart, Amazon, and other key retail partnerships, and taking ownership of a group of retail media partner relationships. You will operate with a high degree of autonomy, providing strategic leadership across retail media networks while collaborating closely with Brand, Sales, Finance, and agency partners.

You will also have the opportunity to:

• Lead the development, execution, and optimization of retail media network strategies, as well as acting as the dedicated lead for select retail media partners.
• Own annual retail marketing plans, including strategic objectives, investment levels, KPIs, and performance measurement.
• Drive business growth by translating brand strategies into high‑impact omnichannel retail marketing objectives.
• Partner with Brand teams to ensure cohesive brand storytelling and activation across channels and retailers.
• Analyze performance data, consumer insights, and retailer trends to identify opportunities, recommend optimizations, and inform future strategies.
• Manage and optimize retail marketing spend to maximize ROI and achieve volume, profit, and market share objectives.
• Serve as a strategic thought leader on retail media networks, emerging capabilities, and best practices, sharing insights across cross‑functional teams.
• Collaborate cross‑functionally with Sales, Finance, Digital Content, and agency partners to deliver integrated omnichannel plans and strong business results.
• Prepare and present retail marketing business updates, strategic recommendations, and performance readouts to senior leadership.
• Lead cross‑functional teams for key initiatives, ensuring alignment, accountability, and on‑time delivery.

Ultimately, this role represents a unique opportunity to provide leadership on the high‑growth retail marketing team, with meaningful influence over strategy, investment, and performance within this critical channel.

Qualifications

We need you to have:

• BA/BS degree in Marketing, Business, or a related field.
• 7+ years of experience in digital marketing management or CPG brand management with a passion for the digital landscape.
• Experience with digital advertising, SEO, SEM, and programmatic media planning, execution, optimization, and analysis.
• Demonstrated experience developing and leading retail media and/or shopper marketing strategies.
• Strong strategic and analytical capabilities, with experience using data to drive decisions and performance.
• Solid business acumen, with experience managing budgets and delivering against business objectives.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Proficiency in Microsoft Word, Excel, and PowerPoint.

Icing on the cake

• MBA or other advanced degree.
• Experience working directly with major retail media networks, specifically Walmart Connect and Amazon Marketing Services.
• Experience interpreting and analyzing Mixed Marketing Analysis (MMA or MMM) results and delivering strategic recommendations based on the results.

Additional Criteria

• Intellectual Curiosity: Do you have an inquisitive nature?
• Problem Solving: Do you have a knack for tackling issues head‑on?
• Entrepreneurship: Do you enjoy taking ownership of your work?
• Customer Centricity: Do you always act in the best interests of the customer, putting their needs first?
• Growth Mindset: Do you focus on progress rather than perfection?
• Continuous Improvement: Are you never satisfied with the status quo?

Local candidates only, no relocation assistance available.

Posted Salary Range

USD $127,700.00 - USD $185,150.00 /A

Bonus Eligibility

Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability.

Qualified applicants will receive consideration for employment without regard to their age, race, color, religion, national origin, sex, sexual orientation, protected veteran status, genetics, or disability.

Reynolds Consumer Products is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO is The Law Poster: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

The Pay Transparency Regulations Frequently Asked Questions can be found on this link:

Pay Transparency Regulations Frequently Asked Questions | U.S. Department of Labor (dol.gov)

The poster and the supplement can be found on this link.

http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm