Senior Brand Manager

Monster Energy; Corona (CA); On-site; USD 107,000 - 143,000; Full time

Job summary

Monster Energy in Corona, CA is seeking a Senior Brand Manager to partner with insights, digital, sales and category teams to shape culture-forward stories and strategies that keep Ultra ahead of the pack. You will support the development of brand strategy, creative tone, bold campaigns, loyalty programs, and digital activations that spark obsession and build connection.

From big-picture strategy to relentless execution, you will drive innovation, manage budgets, and deliver results at the speed

Qualifications

• 5+ years of experience in marketing, brand management.
• 5+ years of experience in consumer packaged goods (CPG) industry.
• Bachelor's degree in Business Administration, Marketing, Communications or related field preferred.

Responsibilities

• Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
• Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance.
• Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.
• Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
• Develop and manage project workflows as it pertains to brand marketing Initiatives.
• Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers
• Ensure all projects and programs are accounted for and meet budget parameters.
• Develop new news and big ideas for brand programs and projects.

Skills

Marketing experience

Brand management

CPG experience

Education

Bachelor's degree in Business Administration, Marketing, Communications or related field

Tools

NielsenIQ

Circana

Numerator

Mintel

Kantar

Job description

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

Some brands follow trends. Monster sets the pace. This is more than a marketing role. It is a chance to steer a brand that dominates shelves, conversations, and occasions worldwide. The Senior Brand Manager partners with insights, digital, sales, and category teams to shape culture‑forward stories and strategies that keep Ultra ahead of the pack. You will support the development of brand strategy, creative tone, bold campaigns, loyalty programs, and digital activations that spark obsession and build connection. From big‑picture strategy to relentless execution, you will drive innovation, manage budgets, and deliver results at the speed of a brand that refuses to slow down.

The Impact You'll Make:

• Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
• Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
• Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.
• Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
• Develop and manage project workflows as it pertains to brand marketing Initiatives.
• Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers
• Ensure all projects and programs are accounted for and meet budget parameters.
• Develop new news and big ideas for brand programs and projects.

Who You Are:

• Bachelor's degree in Business Administration, Marketing, Communications or related field of study preferred
• 5+ years of experience in marketing, brand management
• 5+ years of experience in consumer packaged goods (CPG) industry preferred

Proficiency with consumer insights platforms (e.g., NielsenIQ, Circana, Numerator, Mintel, and Kantar) with experience uncovering consumer behaviors, identifying growth opportunities, and informing brand strategy and innovation.

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.

Pay Range

$107,250 - $143,000 USD

For United States applicants:
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