Senior Brand Designer: Architect Brand Systems & Strategy

Sora Union Group; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Sora Union Group is seeking a Senior Brand Designer to translate business needs into bold brand systems across touchpoints. You will own brand identities from concept to delivery, ensuring craft and impact while aligning with strategic objectives.

The role emphasizes strong brand thinking, collaboration with product and engineering, and evolving guidelines to enable scalable brand execution.

Qualifications

• Strong ability to create and evolve brand identities and scalable brand systems.
• Excellent conceptual thinking with ability to develop ideas beyond visual execution.
• Strategic mindset to understand the business context behind a brief.
• High autonomy and confidence to propose better approaches when appropriate.
• Strong art direction, typography, composition, and visual storytelling.

Responsibilities

• Own brand design projects from brief to delivery, ensuring quality and impact.
• Translate business and customer needs into clear, compelling concepts aligned with brand strategy.
• Explore multiple directions and recommend solutions with strongest impact.
• Develop brand identities and visual systems across digital and other touchpoints.
• Collaborate with Brand, Product, Engineering, and other teams for consistency.

Skills

Brand identity

Brand systems

Art direction

Typography

Creative thinking

Design systems

Presentation

English communication

Tools

Figma

Adobe Creative Suite

Job description

Sora Union Group is seeking a Senior Brand Designer to translate business needs into bold brand systems across touchpoints. You will own brand identities from concept to delivery, ensuring craft and impact while aligning with strategic objectives.

The role emphasizes strong brand thinking, collaboration with product and engineering, and evolving guidelines to enable scalable brand execution.