Senior Brand Designer

Design Better Podcast; San Mateo (CA); On-site; USD 147,000 - 185,000; Full time

Job summary

Roblox is seeking a Senior Brand Designer to join the Kitchen, the in‑house creative agency for Roblox. You’ll lead design and art direction on high‑visibility projects across brand, marketing, presentation and digital formats, translating complex ideas into clear visual stories that scale.

You have 7+ years of design experience, agency or brand-side background, and hands‑on ability to integrate AI tools into creative workflows.

Qualifications

• 7+ years of design experience with strong conceptual thinking and meticulous execution.
• Experience on the agency side, the brand side, or both.
• History of leading complex projects from problem framing to final delivery with minimal oversight.
• Experience building or governing brand systems and libraries.
• Expert typography, layout, and hierarchy for readability and visual clarity.
• Hands-on experience integrating AI tools into creative workflows.
• Proficiency in Figma, Adobe Illustrator, Photoshop, Google Slides, and Keynote.
• Experience mentoring designers and working with senior stakeholders.

Responsibilities

• Lead design and art direction on high-visibility projects end-to-end, across brand, marketing, presentation, and digital formats.
• Partner with business leaders and senior stakeholders to frame problems early and shape the creative approach.
• Translate complex ideas into clear, compelling visual stories that scale.
• Collaborate with copywriters, motion designers, editors, and producers toward a cohesive vision.
• Shape and evolve Roblox brand systems to stay consistent, scalable, and on-brand.
• Art direct agencies and production partners when needed for scale or speed.
• Raise the craft bar through high-quality work, critique, and mentorship of junior designers.
• Sequence multiple projects, manage timelines, and flag scope or risk trade-offs early.
• Build templates, processes, and workflows, including bringing AI tools into the creative workflow.
• Keep files organized and handoffs clean for reliable downstream implementation.

Skills

Brand design leadership

Brand systems

Typography & layout

AI in creative workflow

Mentoring designers

Stakeholder management

Creative direction

Problem framing

Portfolio quality

Proactive communicator

Tools

Figma

Adobe Creative Suite

Illustrator

Photoshop

Google Slides

Keynote

Job description

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Roblox is seeking a Senior Brand Designer to join the Kitchen, the in‑house creative agency for Roblox. We are a multidisciplinary team of creatives who deliver high‑craft work at speed across brand, product, advertising, and growth marketing. This role sets the bar for how Roblox shows up across marketing surfaces, presentations, video, web, and app stores, for audiences that include players, creators, parents, and partners. You bring strong conceptual and art direction instincts, systems‑level thinking, a point of view on how AI can elevate creative work, and the ownership to lead projects from problem framing through final delivery with no hand‑holding.

You Will:

• Lead design and art direction on high‑visibility projects end‑to‑end, from concept through delivery, across brand, marketing, presentation, and digital formats
• Partner with business leaders and senior stakeholders to frame problems early, shape the creative approach, and push back with a clear rationale when the work needs it
• Translate complex ideas into clear, compelling visual stories that hold up at scale
• Collaborate with copywriters, motion designers, editors, and producers, and direct their contributions toward a cohesive creative vision
• Shape and evolve Roblox brand systems making sure work stays consistent, scalable, and on‑brand
• Art direct agencies and production partners when scale or speed calls for it
• Raise the craft bar for the team through high‑quality work, thoughtful critique, and mentorship of designers earlier in their careers
• Sequence multiple projects at once, keep timelines visible, and flag scope or risk trade‑offs early
• Build and champion better templates, processes, and ways of working, including bringing AI tools into the creative workflow
• Keep files organized and handoffs clean so downstream partners can implement your work reliably

You Have:

• 7+ years of design experience and a portfolio that shows strong conceptual thinking paired with meticulous execution
• Experience on the agency side, the brand side, or both
• A history of leading complex projects from problem framing to final delivery, with little oversight
• Experience building, extending, or governing brand systems and libraries
• Expert‑level typography, layout, and hierarchy, with the ability to make complex content readable and visually clear
• An obsession with craft, even on tight timelines. You know attention to detail is the job, not a bonus
• Hands‑on experience integrating AI tools into your creative and production workflow, and a point of view on where they help and where they don’t
• Proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop), Google Slides, and Keynote
• Experience working directly with senior stakeholders, including managing feedback and competing priorities through to resolution
• Experience mentoring or informally leading other designers
• A proactive, resilient mindset. You surface issues before they become problems, communicate status clearly, and take ownership of your work

Annual Salary Range

$146,720—$184,820 USD

Roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job‑related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full‑time employees are also eligible for equity compensation and for benefits as described on this page.

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.