Senior Brand Designer

april; New York (NY); Hybrid; USD 140,000 - 165,000; Full time

Job summary

An innovative fintech start-up is seeking a Senior Brand Designer to elevate their brand identity and create impactful visual assets. This role involves designing marketing materials, managing the marketing website, and collaborating with cross-functional teams to enhance brand presence. The ideal candidate will have extensive experience in B2B design, a strong portfolio, and proficiency in tools like Figma and Plasmic. Join a mission-driven company dedicated to transforming tax planning into a seamless experience, and be part of a dynamic team that values creativity and strategic thinking.

Qualifications

• 6-8 years of design experience, ideally in B2B and financial services.
• Strong portfolio showcasing innovative design work across mediums.

Responsibilities

• Evolve brand guidelines and design marketing assets including websites and presentations.
• Collaborate with teams to create demo videos and visual content.

Skills

Creative Thinking

Strategic Design Application

B2B Sales Presentation Design

Project Management

Visual Communication

Education

Bachelor's Degree in Graphic Design or related field

Tools

Figma

Plasmic

Job description

About The Role

Salary (NYC, NJ): $140,000 - $165,000

*Candidates located in the greater NYC area will be on a hybrid schedule requiring 3 days in office.

Salary (all other US states): $120,000 - $140,000

april, a disruptive B2B fintech start-up in the tax space, is looking for a Senior Brand Designer to evolve our brand system and craft compelling, high-impact visual assets for marketing campaigns, sales materials, and digital experiences. This is an opportunity to play a key role in shaping our brand as we refresh our identity for our next chapter of growth.

About you

• You think creatively and strategically about your design work, thoughtfully applying brand systems to new marketing materials with purpose and consistency.
• You enjoy presenting your work to cross-functional teams and senior leadership, clearly explaining the rationale behind your design choices.
• You have experience designing for marketing websites, including creating assets aligned with UX wireframes and existing design patterns.
• You’ve built internal tools and templates for non-designers to maintain consistency in building repeatable assets (e.g. Google Slides templates, Figma templates).
• You’re comfortable working on B2B sales presentation design, crafting visually compelling presentations and infographic-type visuals that communicate complex ideas without overused clichés (e.g., conveying AI without using a brain icon).
• You know how to manage tasks and projects efficiently, keeping track of priorities and communicating with stakeholders about timelines.

The opportunity

• Play a key role in our brand refresh, helping define and evolve our brand guidelines for this new B2B focused iteration.
• Design a wide range of marketing assets, including website visuals, newsletters, marketing emails, landing pages, sales decks, and social media.
• Manage and enhance our marketing website—experience with modern, designer-oriented CMS platforms (we use Plasmic) is a must.
• Develop creative assets for event marketing, including sponsorship activations, and branded swag—going beyond logos on merchandise to craft smart, contextual messaging that resonates with both internal and external audiences.
• Collaborate with the product design team to create demo videos and product walkthroughs that support marketing and sales initiatives.
• Work closely with the content marketing team to develop compelling visual content for videos and social platforms.
• Oversee and manage a part-time freelance designer to support smaller-scale production tasks, ensuring efficiency and consistency in design output.

What we’re looking for

• 6-8 years of experience, ideally with a mix of agency roles and in-house as a graphic designer on a marketing team.
• B2B and financial services experience is a HUGE plus.
• Experience building and evolving new brand guidelines.
• Deep proficiency in Figma and other relevant design tools.
• Experience with web design and CMS platforms (we use Plasmic)
• A portfolio showcasing diverse design work across multiple mediums, demonstrating innovation, strategic thinking, and an ability to work within established brand systems.
• Bonus: Experience with video editing or animation (or a willingness to learn).
• If you’re excited to help build a growing brand and thrive in a collaborative, fast-paced environment, we’d love to hear from you!

About april

april is on a mission to democratize tax planning and provide smarter, year-round tax solutions that help people make the most of their financial opportunities. Taxes shouldn’t be an afterthought—they should be an integrated part of better financial decision-making.

We provide access to intelligent tax insights that help individuals optimize their tax situation before year-end, while reducing stress and eliminating extra work come tax season. By embedding tax capabilities directly into the financial platforms you already use, we turn a traditionally complex process into a seamless, value-add experience.

At april, we’re redefining the role of taxes in financial services—making them more accessible, intuitive, and beneficial. If you’re excited to help transform the future of taxes, we’d love to hear from you.