Senior Brand & Creative Strategy Lead

The University of Texas at Austin; Austin (TX); On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

Complimentary museum admission

Discount at Museum Store

Access to museum events

Job summary

The Blanton Museum of Art at the University of Texas at Austin seeks an Assistant Director of Brand and Creative Strategy to lead brand identity across digital and print. You will direct campaigns, manage design and production of collateral, and guide a team delivering cohesive storytelling that grows attendance and membership.

With a strong portfolio and 7–10 years in creative direction or brand strategy, you’ll partner with marketing, curatorial, education, and development to advance

Qualifications

• Bachelor’s degree in marketing, communications, design, or a related field.
• 7–10 years of professional experience in creative direction, digital marketing, or brand strategy, ideally in the arts, nonprofit, or cultural sector.
• Demonstrated expertise in graphic design, visual storytelling, and brand management.
• Strong portfolio of creative campaigns across web, social media, video, and print. Work samples are required.
• Experience supervising creative teams and external vendors.
• Knowledge of Adobe Creative Suite, web CMS, and social media platforms.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Lead the development of strong, cohesive advertising and branding strategies that elevate the Blanton’s visibility, strengthen brand recognition, and ensure a consistent and compelling identity across all audience touchpoints.
• Develop, refine, and safeguard the Blanton’s brand identity across digital and print platforms, ensuring cohesive visual and verbal messaging that reflects the museum’s mission and values.
• Direct creative strategy for major campaigns and communications, including advertising, fundraising appeals, and institutional initiatives, aligning storytelling with audience growth, membership, and donor support goals.
• Oversee the design and production of marketing collateral (digital, print, outdoor, and special projects), maintaining high standards of creativity and audience-centered design.
• Assist with digital content creation and campaigns, including photography, video production, and email marketing, ensuring consistency in voice, design, and performance across platforms.
• Work the digital marketing team on website design, strategy, and content updates, ensuring a dynamic, user-friendly, and mission-driven online presence optimized for accessibility, SEO, and revenue generation.
• Supervise, mentor, and develop a team to foster a high-performing, collaborative culture that emphasizes creativity, accountability, and professional growth.
• Collaborate with colleagues across marketing, curatorial, education, and development to align creative strategies with institutional priorities and represent the museum at on-site and community events

Skills

Graphic design

Visual storytelling

Brand management

Project management

Team leadership

Vendor management

Adobe Creative Suite

Web CMS

Social media

Education

Bachelor’s degree in marketing, communications, design, or a related field

Master’s degree preferred

Tools

Adobe Creative Suite

Web CMS

Social media platforms

Job description

The Blanton Museum of Art at the University of Texas at Austin seeks an Assistant Director of Brand and Creative Strategy to lead brand identity across digital and print. You will direct campaigns, manage design and production of collateral, and guide a team delivering cohesive storytelling that grows attendance and membership.

With a strong portfolio and 7–10 years in creative direction or brand strategy, you’ll partner with marketing, curatorial, education, and development to advance