Senior Brand & Creative Director

24 Hour Fitness; California (MO); On-site; USD 168,000 - 227,000; Full time

Benefits offered by this job

Free gym membership

401k with match

Paid time off

Job summary

24 Hour Fitness seeks a Senior Director of Brand & Creative to protect and elevate the brand across national campaigns and in-club touchpoints. This leader will define how the brand looks, sounds, and feels, building the creative engine that scales across our club portfolio.

The role partners with Marketing Strategy, Local/Field Marketing, Digital, Partnerships, and Club Operations, and reports to marketing leadership with executive visibility.

Qualifications

• 10+ years of progressive experience in brand marketing and creative leadership.
• Proven ability to build and evolve brand identity across multi-location environments.
• Strong leadership, mentoring, and agency management skills.
• Experience presenting to senior leadership and/or a Board.

Responsibilities

• Own and evolve brand positioning, voice, and visual identity across all touchpoints.
• Build and mentor in-house and external creative teams and agencies.
• Lead major campaigns, brand refresh initiatives, and always-on content.
• Partner with Marketing, Digital, Product, and Operations to drive integrated campaigns.
• Present brand/creative work to senior leadership and the Board when needed.

Skills

Brand marketing leadership

Agency management

People leadership

Brand strategy

Executive communication

Education

Bachelor's degree in Marketing, Communications, Design, or related field

Job description

24 Hour Fitness seeks a Senior Director of Brand & Creative to protect and elevate the brand across national campaigns and in-club touchpoints. This leader will define how the brand looks, sounds, and feels, building the creative engine that scales across our club portfolio.

The role partners with Marketing Strategy, Local/Field Marketing, Digital, Partnerships, and Club Operations, and reports to marketing leadership with executive visibility.