Senior Brand and Content Marketer

Clarifyhealth; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation (base + bonus

Equity

Quality health insurance

Traditional 401(k) plan

Vision, dental, disability, and life

Flexible Spending Accounts

Generous PTO

Monthly work-from-home stipend

Remote friendly

Job summary

Clarify Health is seeking a Senior Brand and Content Marketer to own and articulate the company’s point of view across thought leadership, brand storytelling, and campaign content. You will lead executive-bylined articles, market commentary, and research-driven perspectives to strengthen market position.

You will also develop landing pages, emails, nurture tracks, ad copy, and blog content for campaigns, while building sales enablement assets like battlecards and white papers.

Qualifications

• Four to six years in B2B content marketing, brand, or communications.
• We will ask for three samples and a short note on contributions to each sample.
• Direct experience marketing in healthcare, health technology, or another regulated industry, with understanding of buyer and compliance constraints.

Responsibilities

• Thought leadership and brand narrative: develop and sustain Clarify's perspective through exec-bylined articles, market commentary, and research-backed points of view.
• Campaign content: produce landing pages, email sequences, nurture copy, ad copy, and blog content for campaigns.
• Sales enablement content: build and maintain battlecards, case studies, one-pagers, white papers, and pitch narratives; support regional VPs.
• Brand messaging consistency: carry the narrative across external assets based on Head of Marketing pillars.
• Social content: own social calendar, publishing, and executive social presence.
• Website copy: own site words and collaborate on structure and SEO briefs.
• Creative direction: brief and oversee freelance design, quality control and delivery management.
• Media partnerships: provide substance for PR outreach and support awards.

Skills

B2B content marketing

Brand communications

Executive-level writing

Content strategy

Campaign management

Social media & publishing

Tools

Marketing automation platform

Job description

The Senior Brand and Content Marketer owns Clarify Health’s point of view and every word that carries it to market. The role produces thought leadership, brand narrative, campaign content, and sales enablement material, and directs the freelance creative resources that support it.

The role reports to the Head of Marketing and works alongside the Director, Growth Marketing, who owns campaign orchestration, account-based programs, and partnership with the field. Marketing operations and digital channels are being built out now, so this person will help shape how the work reaches its audience rather than inheriting a finished system. This is a role for someone who wants to establish a function, not maintain one.

Clarify Health builds the data foundation that health systems and payers use to make network decisions, mapping more than 300 million lives and 20 billion data points through the Clarify Atlas Platform. Clarify Meridian applies that foundation as a discipline system for referral network excellence, helping health systems keep high-quality, strategically aligned patient volume inside their networks across more than 70 payment models. We have the evidence to explain what works in that market. What we do not yet have is a consistent voice putting it in front of the strategy and finance leaders who make the decisions.

This role will help elevate Clarify brand perception and recognition through consistent and credible content and messaging, so that health system leaders recognize Clarify’s perspective before a sales conversation starts.

Where we need you most:

• Thought leadership and brand narrative. Develop and sustain the perspective Clarify takes to market through executive-bylined articles, market commentary, and research-backed points of view. Maintain a publishing calendar and hold its cadence.
• Campaign content. Produce landing page copy, email sequences, nurture track copy, ad copy, and blog content for every campaign.
• Sales enablement content. Build and maintain battlecards, case studies, one-pagers, white papers, and pitch narrative, and support regional vice presidents directly on prospecting materials.
• Brand story and messaging consistency. Carry the narrative across every external asset, working from positioning and messaging pillars set by the Head of Marketing.
• Social content and publishing. Own the social calendar, publishing, and executive social presence.
• Website copy. Own the words on the site and partner with the Director, Growth Marketing on structure, conversion paths, and SEO briefs.
• Creative direction. Provide direction for occasional freelance design, including briefs, quality control, and delivery management.
• Media partnership. Supply the substance the contract PR resource places with media, and support award and recognition submissions.

What success looks like

• In the first 90 days. You have absorbed the positioning and messaging pillars, taken over the publishing calendar, and refreshed the core sales enablement set: battlecards, the pitch narrative, and two case studies.
• By six months. A thought leadership cadence is running at one executive-bylined piece per month and one long-form piece per quarter. Campaign content ships on the marketing calendar without slipping.
• By twelve months.That cadence has held for four consecutive quarters. The regional vice presidents reach for your content in live deals, and Clarify’s point of view is recognizable to health system strategy leaders.

Required qualifications

• Four to six years in B2B content marketing, brand, or communications.
• A portfolio of published work carrying an executive or organizational voice. We will ask for three samples and a short written note on what you specifically contributed to each.
• Direct experience marketing in healthcare, health technology, or another regulated industry, with demonstrated understanding of the buyer and the compliance constraints.

Preferred qualifications

• Long-form healthcare content experience, including white papers, research-backed reports, or original analysis.
• Experience ghostwriting for an executive and sustaining a consistent voice over time.
• Sales enablement experience, particularly in a company where the field owns prospecting.
• Experience briefing and directing designers, and working knowledge of a marketing automation platform as a content contributor rather than an administrator.

• Competitive compensation (base + bonus + equity)
• Quality health insurance
• Traditional 401(k) plan
• Vision, dental, disability, and life insurance
• Flexible Spending Accounts
• Generous PTO
• Flexibility
• Monthly work-from-home stipend
• Remote friendly
• A collaborative workplace that will challenge you and celebrate your work
• A chance to learn with and from interesting and enthusiastic colleagues

We believe that a happy, diverse, and impact-driven team is critical to our mission of transforming healthcare. Having a diverse team allows us to bring more ideas to the table when working on lighting the path to higher-value care. We embrace employees and applicants of all backgrounds, including those of traditionally underrepresented groups. With this in mind, we do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.