Founding Marketing Lead

Clarion; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Direct impact

Meaningful equity

Comprehensive benefits

Team culture

Career growth

Job summary

Clarion, a New York-based healthcare AI startup, is seeking a marketing professional to shape the company narrative and GTM strategy. This role focuses on defining the brand, messaging, and demand generation in a rapidly growing market.

You will own brand identity, run ABM for targeted accounts, tailor vertical messaging, and build customer stories and ROI proof to fuel growth. This in-person NYC role offers real ownership and impact.

Qualifications

• 3-5 years of B2B marketing experience in healthcare, preferably at growth-stage startups.
• Relationship-building through events, communities, and partnerships.
• Understanding of healthcare procurement and decision-making within health systems.
• Ability to distill complex tech into simple, repeatable narratives.
• Clear point of view on visual identity and branding direction.
• Willingness to execute across multiple channels from strategy to copy to events.
• Preference for in-person daily collaboration in NYC.

Responsibilities

• Define and own Clarion's story: position the company as a trusted healthcare AI partner.
• Own brand identity end-to-end: manage visual identity and design system across assets.
• Run ABM for target accounts: craft campaigns for dermatology, orthopedics, cardiology, etc.
• Translate product messaging into vertical positioning and launch plans.
• Turn customer wins into case studies, testimonials, and ROI proof.
• Lead field marketing and content for conferences, events, and publications.

Skills

B2B marketing

Relationship building

Healthcare insight

Strategic storytelling

Brand direction

Hands-on execution

In-person collaboration

Job description

About Clarion

At Clarion, we're rebuilding how healthcare communicates in the age of AI. Today, clinics miss 30-40% of patient calls while staff drowns in administrative tasks. We believe AI agents should handle these workflows—scheduling, billing, prescription refills—so healthcare teams can focus on actual patient care.

At Clarion, we're rebuilding how healthcare communicates in the age of AI. Today, clinics miss 30-40% of patient calls while staff drowns in administrative tasks. We believe AI agents should handle these workflows—scheduling, billing, prescription refills—so healthcare teams can focus on actual patient care. We're building the communication infrastructure that modern healthcare desperately needs. Our AI agents don't just answer calls; they complete entire workflows end-to-end, giving providers back their time and ensuring patients never go unheard. We've already handled hundreds of thousands of patient interactions across virtual care companies, health systems, and a $5B health insurance company. Founded by a Stanford/Harvard-trained physician who was on the founding team of Two Chairs and Ophelia, and an ex-Amazon Alexa engineer who led AI/ML teams at Salesforce, we uniquely understand both the clinical and technical challenges of transforming healthcare communication.

We've raised $10M from Accel, Y Combinator, Sequoia (scout), and healthcare founders from Ophelia, Medallion, and Counsel Health. We're an in-person team based in New York, moving fast to ensure no patient call goes unanswered.

Why Join Us?

• Early-stage with strong market validation: We are rapidly growing and offering the high-impact environment of an early-stage startup
• Solving a massive healthcare challenge: We're addressing a critical problem in healthcare communication that affects millions of patients
• Own the narrative in a hot market: You'll shape how the industry talks about AI in healthcare while competing against well-funded competitors
• Real ownership of the brand: You'll be the final word on how Clarion looks, sounds, and shows up everywhere, from the website to the booth
• In-person collaboration advantage: We've built in-person since day one and maintain this as a strategic advantage—we move faster, build stronger bonds, and create a cohesive culture

What You'll Be Working On

• Define and own our story: Craft positioning and messaging that transforms Clarion from "another AI vendor" into the trusted partner healthcare teams need
• Own brand identity end-to-end: Be a strong decision-maker on our visual identity and design system, from the website to conference collateral
• Run ABM for our target accounts: Build campaigns for named accounts like dermatology practice managers and multi-site groups, in lockstep with our BDRs
• Own product marketing across specialties: Translate the product into vertical-specific positioning and launch messaging for dermatology, orthopedics, cardiology, and more
• Build our customer marketing engine: Turn customer wins into case studies, testimonials, and ROI proof
• Run field marketing and content: Own our conferences, customer events, and what we publish (blog, LinkedIn, press)

Requirements

• 3-5 years of B2B marketing experience: Track record in enterprise healthcare, preferably at growth-stage startups where you've worn multiple hats
• Relationship builder: Experience creating trust through events, community building, and strategic partnerships—not just digital marketing
• Healthcare insider: Understands how health systems buy, who the key influencers are, and what messages resonate with overwhelmed providers
• Strategic storyteller: Can distill complex technology into a simple, repeatable narrative that sticks
• Brand judgment: Has a clear point of view on design and visual identity, and is comfortable making calls on brand direction
• Scrappy executor: Comfortable doing everything from writing LinkedIn posts to organizing executive dinners to pitching reporters
• In-person collaboration: Excited to work from our NYC office daily

You're a Good Fit If

• You want ownership
• You believe marketing is about building trust, not just generating awareness
• You understand that in healthcare, relationships and reputation drive deals more than SEO
• You measure success by pipeline influenced and competitive deals won, not vanity metrics
• You're comfortable being the only marketer while laying foundation for future hires
• You can balance strategic thinking with hands-on execution across multiple channels

What we offer

• Direct impact: Work directly with founders to shape company positioning and go-to-market strategy
• Meaningful equity: Early employee stock options with significant ownership potential
• Comprehensive benefits: 100% covered healthcare, flexible time off, commuter benefits, daily team lunches
• Team culture: Quarterly retreats and monthly team events that build real connections in our close-knit NYC team
• Career growth: Clear path to VP Marketing as we scale, with opportunity to build and lead a team

Interview Process

At each stage, we decide within 24 hours and update you shortly after:

• First Chat (20 min) [Virtual]: Quick conversation about your experience building trust-based marketing in healthcare
• Marketing Strategy Session (30 min) [Virtual]: Discuss how you'd position Clarion against funded competitors, design an effective strategy for Clarion to employ, and build our presence without a big budget
• Marketing Plan (Take-home): Create a 90-day plan for establishing Clarion's narrative and maximizing our fall conference schedule
• Team Day (Half-day) [In-Person]: Present your plan, collaborate on real challenges, and meet the team in our NYC office

If you're ready to transform how millions of patients connect with their healthcare providers, we'd love to hear from you.

Compensation Range: $150K - $200K