Senior Behavioral Insights Lead - AI Product Experiences

UKG; Lowell (MA); On-site; USD 151,000 - 215,000; Full time

Job summary

UKG is seeking a Behavioral Insights Lead to guide quantitative and behavioral research that reveals how customers adopt, trust, and use AI-powered products. You will connect behavioral data, sentiment, experimentation, and product outcomes to deliver actionable insights and steer product strategy, collaborating with Product, Data Science, Data Engineering, and UX teams.

The role includes designing telemetry, leading experiments, establishing adoption metrics, and mentoring researchers to

Qualifications

• 7+ years of experience in behavioral research, behavioral analytics, data science, or a related field within digital product environments.
• Experience conducting quantitative and behavioral research that drives measurable user and business outcomes.
• Experience building research data infrastructure, behavioral instrumentation, reporting frameworks, dashboards, or measurement programs.
• Expertise with methods such as experimentation, A/B testing, predictive modeling, segmentation, cluster analysis, conjoint modeling, or behavioral telemetry analysis.
• Experience analyzing adoption, trust, reliance behaviors such as following, verifying, or overriding recommendations, friction, and outcome patterns.
• Experience with AI-assisted or conversational experiences, including familiarity with machine learning, natural language processing, conversational analytics, journey modeling, or intent modeling.
• Strong SQL skills and experience working with large-scale behavioral and product datasets.
• Experience creating actionable insights, visualizations, dashboards, and executive-ready narratives.
• Ability to translate complex data into clear recommendations and influence product strategy through cross-functional partnership.
• Strong curiosity, reasoning, problem-solving, communication, and collaboration skills.

Responsibilities

• Lead behavioral research and analytics focused on adoption, trust, reliance, friction, hesitation, abandonment, and value realization.
• Develop descriptive and predictive insights across user segments, roles, journeys, and product experiences.
• Design behavioral telemetry and measurement frameworks that capture meaningful interactions, workflows, and touchpoints.
• Lead experiments, including A/B tests and quasi-experiments, to evaluate features, nudges, defaults, and levels of automation.
• Establish metrics that measure adoption, trust calibration, sustained usage, intervention effectiveness, and appropriate AI reliance.
• Translate complex behavioral and product data into decision frameworks, recommendations, and executive-ready narratives.
• Influence senior stakeholders on AI adoption, time-to-value, confidence-to-action, and product experience optimization.
• Partner with Product, Data Science, and Data Engineering to build scalable systems for behavioral data collection, experimentation, dashboards, and continuous insight generation.
• Mentor researchers and strengthen quantitative, behavioral, and data science capabilities across the UX Research team.

Skills

Behavioral research

Quantitative analysis

SQL skills

Data storytelling

Cross-functional collaboration

Experimentation

Machine learning familiarity

Problem solving

Communication

Tools

Power BI

Looker

Tableau

Visual Studio Code

Claude

Job description

UKG is seeking a Behavioral Insights Lead to guide quantitative and behavioral research that reveals how customers adopt, trust, and use AI-powered products. You will connect behavioral data, sentiment, experimentation, and product outcomes to deliver actionable insights and steer product strategy, collaborating with Product, Data Science, Data Engineering, and UX teams.

The role includes designing telemetry, leading experiments, establishing adoption metrics, and mentoring researchers to