Senior Beef Customer Marketing Lead

Zoetis, Inc; Minneapolis (MN); On-site; USD 140,000 - 190,000; Full time

Job summary

Zoetis, Inc is seeking a Senior Manager of Customer Marketing to lead beef segment marketing, aligning field sales with strategic initiatives and program development. You will drive messaging, material development, and resource allocation across brand campaigns, ensuring market relevance and demand impact.

The role requires 7–10 years in marketing/sales within animal health or cattle industries and a track record of managing budgets and cross-functional teams. Travel is expected as needed.

Qualifications

• BA/BS in business or communications required; MBA preferred.
• 7–10 years of related commercial, marketing, sales or cattle industry experience is expected.
• Experience in animal health sales is highly desirable and knowledge of beef markets is a plus.

Responsibilities

• Share market research and build beef market dashboards using tools like Tableau/Power BI.
• Serve as beef marketing expert bridging field insights with marketing strategy.
• Oversee development of marketing materials and coordination with sales teams.

Skills

Marketing operations

Budget management

Strategic thinking

Cross-functional collaboration

Sales support

Education

BA/BS in business or communications

MBA preferred

Tools

SAP

Microsoft Office

Acrobat Pro

Job description

Zoetis, Inc is seeking a Senior Manager of Customer Marketing to lead beef segment marketing, aligning field sales with strategic initiatives and program development. You will drive messaging, material development, and resource allocation across brand campaigns, ensuring market relevance and demand impact.

The role requires 7–10 years in marketing/sales within animal health or cattle industries and a track record of managing budgets and cross-functional teams. Travel is expected as needed.