Beef Customer Marketing Strategy Lead

Zoetis, Inc; Oklahoma; On-site; USD 130,000 - 170,000; Full time

Job summary

Zoetis, Inc. is seeking a Senior Manager of Customer Marketing to lead cross-functional beef marketing strategies and drive brand growth across targeted accounts.

You will provide field-facing marketing expertise, shape messaging, and coordinate with Sales, Technical Services and other leaders to ensure coherent brand execution. The role requires strong market insights, budget stewardship, and an ability to translate field needs into compelling campaigns and resources.

Qualifications

• BA/BS in business or communications; MBA preferred.
• 7–10 years of related commercial, marketing, sales or cattle industry experience.
• Animal health, agricultural or beef industry experience preferred.

Responsibilities

• Share market research to increase industry acumen of customer partners and internal team.
• Lead in production of literature, promotional items, advertising, and materials for field events.
• Conduct and implement beef market research to drive strategy.
• Collaborate on development of Beef Optix and be the marketing representative for that.
• Serve as the sales SME on the marketing team and ensure value of marketing resources.
• Increase impact of BRD Solutions across the beef portfolio through marketing agency collaboration.

Skills

Marketing operations

Sales influence

Budget management

Writing & communication

Project prioritization

Innovative problem solving

Cross-functional collaboration

Strategic thinking

Initiative & accountability

Education

BA/BS in business or communications

MBA or related advanced degree

Tools

SAP

Microsoft Office

Job description

Zoetis, Inc. is seeking a Senior Manager of Customer Marketing to lead cross-functional beef marketing strategies and drive brand growth across targeted accounts.

You will provide field-facing marketing expertise, shape messaging, and coordinate with Sales, Technical Services and other leaders to ensure coherent brand execution. The role requires strong market insights, budget stewardship, and an ability to translate field needs into compelling campaigns and resources.