Senior B2B Marketing Specialist

Greenlight; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

A leading family fintech company is seeking a Senior B2B Marketing Specialist in Atlanta to drive demand generation and client acquisition. You will collaborate with sales teams, manage industry events, and create impactful content. The ideal candidate has 3–6 years of marketing experience in B2B settings, ideally within SaaS. Join a mission-driven team dedicated to financial literacy for families.

Qualifications

• 3–6 years of experience in B2B demand generation.
• Experience with planning and executing industry tradeshows.
• Familiarity with B2B SaaS, preferably in financial services.
• Ability to work in a fast-paced environment focused on growth.

Responsibilities

• Execute impactful B2B demand generation marketing programs.
• Partner with Sales and Client Success teams to build pipeline.
• Coordinate PR and content distribution efforts.
• Create case studies for outreach.

Skills

B2B demand generation experience

Creativity

Communication skills

Analytical skills

Experience with AI tools

HubSpot expertise

Effective communication

Tools

HubSpot

AI tools

Job description

Join to apply for the Senior B2B Marketing Specialist role at Greenlight.

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award‑winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.

At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

Responsibilities

As a member of the Commercial team, the Senior B2B Marketing Specialist will execute high‑impact programs that support new client acquisition and existing client success. Key responsibilities include developing and executing impactful B2B demand generation marketing programs, including orchestrating Greenlight’s presence at industry events, producing targeted content for financial institutions, and nurturing leads at various stages of the pipeline.

The role partners closely with the Sales and Client Success teams to build pipeline, support existing relationships, and position Greenlight as the industry leader. The Senior B2B Marketing Specialist is accountable for performance measurement, disciplined execution, and continuous optimization while identifying new opportunities.

This position reports to the Director, Partner Success.

• Work alongside Sales, DTC Marketing and Client Success to establish B2B marketing priorities and project plans.
• Execute on industry events: vendor outreach, booth execution, speaker logistics, and both pre‑and post‑event lead outreach.
• Coordinate PR between partners and our internal PR department and external agency. Work closely with the internal social media team for content distribution and increasing awareness.
• Create case studies with existing clients to leverage with Sales for outreach and top‑of‑funnel growth. Maintain project documentation and operating plans.
• Manage client and prospect SWAG and holiday gifting in line with a budget.

What you’ll bring to the team

• 3–6 years of experience working in a marketing role focused on B2B demand generation.
• Extensive experience with planning and executing industry tradeshows and other events.
• Experience in a B2B SaaS company, financial services preferred but not required.
• Ability to be a creative thinker who is motivated and excited to be working in a fast‑paced environment with a focus on growth and driving optimizations.
• Excellent oral and written communication skills.
• Strong analytical approach to decision making by leading with numbers and manically measuring the impact of all your efforts.
• Experience utilizing AI tools to enhance efficiency in day‑to‑day operations.
• HubSpot experience preferred.

Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.

Location

We are currently prioritizing candidates who are based in the greater Boston, Massachusetts or Atlanta, Georgia area.

Company

It takes a special team to aim for a never‑been‑done‑before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [e-mail].

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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