Senior B2B Campaign Manager — Growth, Data-Driven (HubSpot)

101domain.com; Vista (CA); On-site; USD 90,000 - 135,000; Full time

Job summary

101domain is seeking a GTM Campaign Manager to own strategy and execution of multi-channel campaigns. You'll be hands-on with HubSpot, crafting ICPs, copy, targeting, and analytics, while collaborating with sales and product to move ideas quickly.

You’ll build and report on campaigns, focusing on measurably improving pipeline, CAC by channel, and ABM-driven segmentation. This role emphasizes execution over planning, with a data-first mindset.

Qualifications

• 5+ years in B2B marketing with 3+ in campaign management or demand generation.
• Hands-on HubSpot Marketing Hub experience with workflows, lead scoring, nurture journeys.
• Experience in SaaS, cybersecurity, or enterprise technology marketing.
• Proven track record building and executing multi-channel campaigns that generated measurable pipeline.
• ICP-driven segmentation and ABM motion experience.
• Copywriting across email, landing pages, LinkedIn ads, and sales enablement.
• Solid grasp of CAC, LTV, MQL-to-SQL, and attribution modeling.
• Experience with Apollo.io or LinkedIn Sales Navigator.
• Familiarity with LinkedIn Campaign Manager and Google Analytics.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Own strategy and execution: build ICPs and design multi-channel campaigns.
• Run HubSpot workflows, sequences, lead scoring, nurture journeys, and reporting.
• Be hands-on with HubSpot, copy, targeting, and analytics; not managing agencies.
• Collaborate with sales and product; move ideas fast and iterate on data.
• Execute campaigns directly with practical, measurable outcomes.

Skills

B2B marketing

Campaign management / demand gen

ICP-driven segmentation & ABM

Copywriting (emails, landing pages,ads

Funnel economics knowledge

Data-driven / attribution modeling

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

HubSpot Marketing Hub

Apollo.io

LinkedIn Sales Navigator

LinkedIn Campaign Manager

Google Analytics

Jira or Asana

Job description

101domain is seeking a GTM Campaign Manager to own strategy and execution of multi-channel campaigns. You'll be hands-on with HubSpot, crafting ICPs, copy, targeting, and analytics, while collaborating with sales and product to move ideas quickly.

You’ll build and report on campaigns, focusing on measurably improving pipeline, CAC by channel, and ABM-driven segmentation. This role emphasizes execution over planning, with a data-first mindset.